7 E-commerce Trends Of 2017

Rapid. Fast. Fleeting.

7 E-commerce Trends For 2017

Technology has accelerated the workings of every business. New changes are introduced everyday and here is a compilation of some trends in e-commerce that have come about in the last year.

 

  • More intelligent E-commerce sites.

The ability to capture data has brought the evolution of intelligent vendors. Based o the previous search history of the user, our tools can now suggest similar objects to him/her. Information such as location, age, professional interests etc can be easily extracted and used to direct sales and advertisements in that manner.

 

  • Subscription based models

These drive repeated visits from the same set of customers in addition to acquiring new ones. Alerting the user about the new strategies using effective email marketing can get you some loyal customers.

 

  • After the sale

The chain of actions does not end at delivery any more. After sales logistics management, customer care services and effective marketing to make your buyer return are some of the tactics used by e-commerce giants today. Styledge offers effective logistics management for e-commerce ventures.

 

  • Going mobile

Statistics say that mobile phones accounted for 59% of all website sessions but only 38% really resulted in a conversion. This is because laptops/personal computers are considered to be more secure than a cell phone. However, with phone apps for every business, the conversion rate from mobile devices can now be enhanced.

 

  • Is Black Friday here to stay?

Large scale discounts over a short period of time may have been an attractive strategy once upon a time. The question remains whether customers would appreciate lucrative offers for a longer period of time or splurge within a couple of days.

 

  • Digital India

With demonetisation, a steady decline in cash-on-delivery schemes is seen. A cash crunch was bound to make digital payments and e-wallets revolutionise e-commerce as we know it.

 

  • New Categories and Creative Ventures

Over and above discounted prices, e-commerce ventures today are keen on introducing a wide variety of categories. They don’t just stop there. Creative marketing campaigns with increased customer involvement are the key to draw more consumers towards your e-commerce website.

 

Change with the times and think out of the box. Adapting to these new trends with your own business strategy should drive your sales up by a multitude.

 

 

International Women’s Day 2017- Celebrating our Women Entrepreneurs

For those who performed in every role, played every part and endeavored on every stint; to those who endlessly make painstaking efforts, who seamlessly win in every walk of life and has left no room for any doubt that there worth is much more than what patriarchal society has taken for.”

International Women's Day 2017

 Here’s to celebrate International Women’s Day 2017.

In today’s fast-paced growing economy, women are thriving hard, giving a knock-off competition to their male counterparts. The likes of Ariana Huffington, Swati Bhargava, Richa Kar, etc sets up the undisputable example to prove women’s competitiveness at par in a male dominant world.

Lets take a look at some of the Women Entrepreneurs who are working  with Styledge.

Sayli Chaudari  from Tisora Designs

 Sayli Chaudari from Tisora Designs

 

How has running a business shaped you ?

 I would say,it has not only helped me mould myself on a professional level but also on the personal front.It’s made me more confident in taking the risk,self dependence and last but not the least – a much patient and calm person.

What advice would you give to your younger self?

 Always take the leap! I did.If you are good at something and have always thought of starting your own business – do it! It’s worth it, you fail-you learn;you succeed-you fly!

Can you suggest some tips for an upcoming businesswoman?

 There is nothing like big or small work, even though you are CEO – you involve yourself in operations, become delivery person. This helps you understand the business aesthetically much better

Shruti Kumar from The Rover

Shruti Kumar from TheRover

 

How has running a business shaped you ?

When I started out at the age of 19,it was not with the intention of running a business, it was about following my passion for craft and artisanship.That it turned out this way is just a result of organic growth. Over a period of time, running my business has made me calm and pragmatic. It has made me trust my instincts more and shown me that i can use the same principles across different aspects of life.

What advice would you give to your younger self?

I would ask my younger self to not sweat the small stuff.I believe life has a way of working out if you stay true to what you love

Can you suggest some tips for an upcoming businesswoman?

Fail again and again but at different things

 

Zulakha Ahmed from Blings Accessories

Zulakha Ahmed from Blings Accessories

 

How has running a business shaped you ?

 What started out as a hobby in 2014, from selling on Instagram, was soon garnering numerous customers and amazing feedbacks from clients all over India.Fashion changes day to day and by bringing latest fashion junks at the disposal of my clients I’ve made myself acquainted with styling

What advice would you give to your younger self?

 I would advice my younger self to explore where the inner passion and talent lies.

Can you suggest some tips for an upcoming businesswoman?

Research and read about other women in the same field.It’s important for businesswoman to be assertive and handle criticism well and strive towards their goal thereby

 

Mayuri Chamaria from The Miraki

Mayuri Chamaria from The Miraki

 

How has running a business shaped you ?

 Running a business has made me more confident given me pride, made me a better person overall and it’s a satisfying experience.

What advice would you give to your younger self?

 Don’t be afraid of trying.Be more confident.

Can you suggest some tips for an upcoming businesswoman?

 Just go for it. Don’t stress. Believe in yourself.

 

Harshita Makhija from The Hanger

Harshita Makhija from TheHanger

 

How has running a business shaped you ?

 Being a woman entrepreneur, it gives me an empowering feel. Though the start-up front has become competitive, but having carved my own space as a sole proprietor is something of a lasting experience for me, and I thank Styledge for providing the platform and support.

What advice would you give to your younger self?

 To start taking more risks and come out of the comfort zone.

 Can you suggest some tips for an upcoming businesswoman?

 Don’t pull yourself back. Believe in yourself. If you can dream it then you can achieve it.

 

Ketki Pabrekar from Pink Mud

 Ketki Pabrekar from PinkMud

 

How has running a business shaped you ?

 Running a business on my own has made me so much more focussed and independent in all aspects of life. It pushed me out of my comfort zone into a place which we all get scared to enter . “That Space” is the scariest part which down the line becomes the most cherished one.

What advice would you give to your younger self?

 I would ask her stay more patient and calm ! Also not to be intimidated by the big players .. we all start somewhere ! Always believe in yourself ! if you don’t , no one will !

Can you suggest some tips for an upcoming businesswoman?

 1) Never try to copy others 2) Always be inspired 3) Yes!Money is important, but passion is more valuable 4) Don’t try to do everything yourself 5) Do not hurry 6)Lost opportunity does not mean last opportunity 7) Have fun!

 

 

E-commerce: Myths v/s Reality

E-commerce :Myths Vs Reality

 

While it is exciting to set up a business of our own, there are often doubts lurking at the back of our minds. A lot of entrepreneurs enter the world of business through e-commerce ventures. It is imperative that we do not harbor any misconceptions

This is an effort to debunk the common myths associated with E-commerce businesses.

    1. E-commerce businesses run without any capital or maintenance costs.
      Any business you choose will necessarily require an input in terms of money. A viable e-commerce business must have a user-friendly and self-sufficient website. A mobile phone application would just be a cherry on top. This technical work requires monetary compensation.
      As your business grows, it is inevitable that maintenance and logistics will cost you money.
    2. As long as I have a website- any kind of website, I am set.
      Merely having a working website does not ensure good customer experience. The user interface needs to be friendly and welcoming. The services provided should be easy to understand.
    3. Having an amazing website will definitely attract traction.
      As much as we’d all love for that to happen, gathering those precious clicks and views is a tough task indeed. You need efficient digital marketing and social media campaigns to get that beloved spot on the popularity chart. Having an SEO expert on your team is a must. Get creative. Get engaging. You’ll get the audience.
    4. You don’t need any experience to set up an E-commerce business.
      E-commerce business is ultimately like any other business. You need to have a sound knowledge of financing, marketing and team management. Styledge provides a lucrative development environment for budding e-commerce ideas.
    5. It’s going to be a cakewalk.
      The last and the most common misconception.
      It takes consistency and hard work to see any business through. In the case of e-commerce businesses, excellent product quality coupled with an engaging outreach programme will turn things in your favour.

We, at Styledge, offer a stimulating environment for budding E-commerce websites. We believe that our growth lies with yours.

Have an E-commerce idea? Get started on Styledge today!

The Power Of Digital Media

The Power Of Digital Media

We live in a world where the internet rules every minute of our lives. A world where you can talk to your loved ones staying miles away as if they were sitting right next to you. Distance is not measured in kilometers anymore. Tapping a picture twice is now equivalent to insta(nt) appreciation. See something you like? Buy it at the click of a button. We can share what we are doing at this moment in a single snap.

With this fast-growing technology, the e-commerce sector has evolved at an unprecedented rate. Today, it is very easy to start your own e-commerce ventures. We, at Styledge, provide a potent platform for exhibiting your products online. All operational activities including logistics and product management can be executed using our platform.

Our business trends are rapidly evolving to become more interactive. It is in branding, sales and advertising that social media finds its greatest application.  Almost anyone can start a business within the confines of their house as long as they are connected to the internet. With effective strategies and tools designed just for this purpose, a business can shoot up the charts of popularity.

With the correct exposure, an idea can transform into a business. Such are marvels of digital media today. The measure of the success of any venture is now digital.

Digital media has made the world a global village. Indeed, the click of a button is equivalent to the swish of a magic wand.