Be an Entrepreneur without quitting your full-time Job !

“Chasing two rabbits and catching none” is a passe. For those who like to play it double, the market is up for the show .Part-time entrepreneurship opens the avenues for those who do not want to take the risk of losing full time salary but also have the fire to start something of their own.Be it to supplement the income ,to pursue the passion or simply out of economic necessity, this gamut comprise of 15-20% of American workforce.

Launching part-time entrepreneurship is the ultimate avant-garde for those who can handle the pressure of setting up a company while juggling well on the current one. However, the perks of being a part-time entrepreneur are sufficient to lure the vexed full-timers:

  • It opens the chambers to fulfil the skills that might not be tapped in the full-time job.
  • Limited risks as compared to full-time plunging.
  • Reduced pressure to generate revenue and roll cash flow because the income from full-time job will manage the income.
  • Luxury to revise business models and less cascading effect of errors.
  • Slow growth pace is allowed to understand the dynamics of the market.

For those who decide to keep their current job up and indulge in complementary kicks as well,here are some recommendations to make the part-time business worth a shot :

  1. Channelize your time.

Building a start-up is no child’s play, be it full or part time. Constant dedication, hard work and positivity are required to make both ends meet. Set a schedule to keep your current job and part-time venture separate. Frame your day in a way which caters to the current workload and contributes to your start-up as well.

 

  1. Find a trustworthy co-founder

Sharing workload with partner can be less strenuous and draining than handling the entire process single-handedly. A co-founder can help formulate ideas, debate towards better decisions and share workload so that a balance is maintained between both the worlds. Finding the one who also is a part-time entrepreneur will strike a fortune.

 

  1. Come clean with employer’s policies.

Many companies make their employees sign a non-compete agreement which states that the employee cannot utilise their job skills for anyone but the employer. Go through your company’s policies before jumping into the venture so that the legal eggs are in a row.

 

  1. Smart selection of business idea

Study the market well.Many part-time businesses invest in an emerging fad with cut-throat competition and end up being a drop in the ocean.Doing business part-time gives one the independence to play with risky yet hopeful options. Utilising your proclivity towards the choice of your idea is the apt goose to chase.

 

  1. Cast the future of the venture

It is easy for part-timers to pull the shutters and call it quits, but that does not mean one has too. Timely review the progress and future of your start-up and forecast the standing of your company in the coming years. There shall be a time when one can probably think of converting it to a full-time venture. Weigh your priorities and pursue smartly.

Part time entrepreneurship is a win-win situation.There is perpetual risks of family negligence, feeling of entrapment and limitation but the feeling of security triumphs all. It is a new kind of empowering experience which provides a direction to a self-sustaining business.

 

How to start selling Electronics Online ?

People splurge on Electronics these days. With fewer overheads than a physical store, E-commerce sites are able to sell online at good margins yet attractive prices. Listed are few things you need to take care of before you start selling online:

 

MAKE A PLAN:

The first step is, decide what type of electronics you want to sell as there are a lot of varieties. Differentiate your business by pursuing a niche market strategy, beginning with an honest assessment of your core competencies.

MAP YOUR GROWTH:

Try going with surveys to know what a customer needs and study your competitors, this helps in measuring your growth potential.

GET A DOMAIN NAME:

A web Domain is like your address. Choose your web address so your customers know where to find you. Once you get your domain registered you can start working on your brand creative’s and branding .

USER-FRIENDLY SITE:

A Customer may search for a particular product, use categories and subcategories to give them a hassle free shopping experience. A clean UI which concentrates more on your products is always a good option. Ensure you make your product the center of attention. Make sure your Add to Cart button is given at most importance because at the end  it will ensure conversions .

INFORMATION:
Before investing in electronics research is what every buyer does. Unlike clothes or accessories electronics are pricey and an investment. Ensure your website has necessary tables and neatly displayed bullet points giving information about the features of each product .

PAYMENTS GATEWAY:

Electronics are generally on the higher side  and most buyers would rather prefer to pay online, give them the option for the same.  Cash on Delivery for a laptop or mobile may not be as convenient so don’t forget to integrate a good and reliable payment gateway.

AFTER SALES SERVICES:

After sales services could be crucial to your business especially when you are selling electronics. More often than not clients may not know how to setup the product (Even when they have a manual to refer to). In such cases, you can have a live chat option on your website or have necessary FAQs below products to reach out to your clients thus giving them a sense of surety in your product and introducing a trust factor without them even realizing

ACCESSORIES:

Offer your customers with free accessories like free Oven Mittens on buying an Oven or free cookbooks on the purchase of kitchen appliances. Combo offers at lower rates could work well. Because who does not like a little extra every once in awhile?

SEASONAL OFFERS:

Take advantage of the present situation but plan in advance! People tend to buy products like Air Coolers in summers. Christmas may see a spike in OTG sales. Give your buyer’s an incentive to buy from you in the form of freebies or discounts.

STAY CONNECTED:

Use email marketing to stay connected with your customer’s. Send them emails asking for their feedback on the products. Send them a thank you note. Interact and stay connected!

STAY UPDATED:

Always ensure you keep your customers updated about new products and offers. Nurture your relationship with them and make sure to always keep building on the trust factor. Because once they believe your products are genuine they won’t bat an eye to buy from you the next time!

7 E-commerce Trends Of 2017

Rapid. Fast. Fleeting.

7 E-commerce Trends For 2017

Technology has accelerated the workings of every business. New changes are introduced everyday and here is a compilation of some trends in e-commerce that have come about in the last year.

 

  • More intelligent E-commerce sites.

The ability to capture data has brought the evolution of intelligent vendors. Based o the previous search history of the user, our tools can now suggest similar objects to him/her. Information such as location, age, professional interests etc can be easily extracted and used to direct sales and advertisements in that manner.

 

  • Subscription based models

These drive repeated visits from the same set of customers in addition to acquiring new ones. Alerting the user about the new strategies using effective email marketing can get you some loyal customers.

 

  • After the sale

The chain of actions does not end at delivery any more. After sales logistics management, customer care services and effective marketing to make your buyer return are some of the tactics used by e-commerce giants today. Styledge offers effective logistics management for e-commerce ventures.

 

  • Going mobile

Statistics say that mobile phones accounted for 59% of all website sessions but only 38% really resulted in a conversion. This is because laptops/personal computers are considered to be more secure than a cell phone. However, with phone apps for every business, the conversion rate from mobile devices can now be enhanced.

 

  • Is Black Friday here to stay?

Large scale discounts over a short period of time may have been an attractive strategy once upon a time. The question remains whether customers would appreciate lucrative offers for a longer period of time or splurge within a couple of days.

 

  • Digital India

With demonetisation, a steady decline in cash-on-delivery schemes is seen. A cash crunch was bound to make digital payments and e-wallets revolutionise e-commerce as we know it.

 

  • New Categories and Creative Ventures

Over and above discounted prices, e-commerce ventures today are keen on introducing a wide variety of categories. They don’t just stop there. Creative marketing campaigns with increased customer involvement are the key to draw more consumers towards your e-commerce website.

 

Change with the times and think out of the box. Adapting to these new trends with your own business strategy should drive your sales up by a multitude.

 

 

Guide to Selecting the Perfect E commerce Platform

 

Guide to selecting an Ecommerce Platform

What makes your business plan truly tangible and accessible is the website. It forms the interface between the consumer and the seller.

 For a newcomer, to establish a potent website can be a challenging task. Several online platforms exist to help you build your website.

For a business that is just gaining pace, picking a platform can be a challenging task.

 Here are some factors to consider before you select the best bang for your buck.

  •  What are your requirements?

Instead of directly looking up all the available options, you must first brainstorm with your team as to what you will need from your potential platform.

These requirements can be matched with the features of various platforms, before finally taking your pick.

  •  What are the design features?

User-friendly appearance scores over a complex appearance irrespective of the other features. If your dashboard/home page does not direct the user in the right direction, they will likely be lost and migrate to other vendors.

The design is the key feature of any website- picking the one that suits your business best is the key here.

  •  Templates v/s your own build

Another factor to consider is whether you can invest in a full-fledged web development endeavor instead of using the tools available already.

Some ideas require a unique build that cannot really be served by what we have online today. It is your call to invest in your build and maintenance versus a ready-made template available online.

  •  What is the nature of your business?

Some businesses work with digital deliverables while some, with physical. In either scenario, the logistics, management and working greatly vary. A detailed study of your working strategy will hint at the perfect platform you require.

  •  How do you plan to pay?

If you plan to use a third party payment processor, you must know exactly which platform is compatible with this medium.

Analyse if paying a monthly amount rather than a percentage of your total earning to the platform is a more viable business option.

 

Styledge provides a cost-effective and flexible approach. We offer a personalised service to cater to the specific needs of your business. Using as a platform will also ensure logistical simplicity. Check out our themes and offers for further details.

Right from customer experience to logistical management, from payment avenues to website design- every platform will offer different facilities.

It is imperative that we know what we are doing with our business or service and take a smart pick.

 

 

 

 

 

 

 

 

 

Why An E-commerce Business Is A Good Idea ?

E-commerce , website ,Business ,Idea, Sell Online ,Sellers

Technology has made the world a global village today. Our economy is largely dependent on how we use out technical platforms in our field of work.

 In this evolution, e-commerce has spread its wings far and wide and is rapidly becoming a lucrative business avenue. In the current business scenario, opening an e-commerce initiative is a wise choice.

 1. Make hay while the sun shines!

The popular market research company Emarketer predicts that e-commerce sales across the globes will reach $2.5 Trillion by the end of 2018. If you believe in striking while the iron is hot, an e-commerce business idea in this working environment will be a pot of gold for you.

 2. It’s simple, really.

It is no longer difficult to establish an e-commerce business. The internet has provided us with so many technical and logistical tools to help us out. We, at Styledge, offer an array of solutions to businesses that wish to open their e-commerce platforms using our services.

 3. The trend of online shopping and transactions has never risen more steeply before.

With every other person placing orders on various e-commerce vendors, it is evident that e-commerce suits the liking of the average individual today. Long commutes, unending waits and increased ‘online’ time have contributed to a high traffic on such platforms. It is said that at least 80% of the citizens of the world have at least once made an online purchase.

 4. It’s user-friendly.

The entire mechanism of e-commerce platforms is easy to understand. Styledge offers a range of responsive themes to design your website in the manner you like. A user with basic knowledge of how a computer works can also avail of e-commerce facilities.

 5. Join the brigade of quick earning.

With an e-commerce platform ready to deploy your business, you can sit back and relax as your products sell themselves. This, of course, comes with a plethora of conditions- effective marketing and business strategies. Styledge offers lucrative solutions to these issues and in no time, can make you the master of the e-commerce game.

 It is pretty clear that e-commerce is here to stay. What remains to be seen is how we make use of this concept to the best of our abilities.

E-commerce: Myths v/s Reality

E-commerce :Myths Vs Reality

 

While it is exciting to set up a business of our own, there are often doubts lurking at the back of our minds. A lot of entrepreneurs enter the world of business through e-commerce ventures. It is imperative that we do not harbor any misconceptions

This is an effort to debunk the common myths associated with E-commerce businesses.

    1. E-commerce businesses run without any capital or maintenance costs.
      Any business you choose will necessarily require an input in terms of money. A viable e-commerce business must have a user-friendly and self-sufficient website. A mobile phone application would just be a cherry on top. This technical work requires monetary compensation.
      As your business grows, it is inevitable that maintenance and logistics will cost you money.
    2. As long as I have a website- any kind of website, I am set.
      Merely having a working website does not ensure good customer experience. The user interface needs to be friendly and welcoming. The services provided should be easy to understand.
    3. Having an amazing website will definitely attract traction.
      As much as we’d all love for that to happen, gathering those precious clicks and views is a tough task indeed. You need efficient digital marketing and social media campaigns to get that beloved spot on the popularity chart. Having an SEO expert on your team is a must. Get creative. Get engaging. You’ll get the audience.
    4. You don’t need any experience to set up an E-commerce business.
      E-commerce business is ultimately like any other business. You need to have a sound knowledge of financing, marketing and team management. Styledge provides a lucrative development environment for budding e-commerce ideas.
    5. It’s going to be a cakewalk.
      The last and the most common misconception.
      It takes consistency and hard work to see any business through. In the case of e-commerce businesses, excellent product quality coupled with an engaging outreach programme will turn things in your favour.

We, at Styledge, offer a stimulating environment for budding E-commerce websites. We believe that our growth lies with yours.

Have an E-commerce idea? Get started on Styledge today!

The Power Of Digital Media

The Power Of Digital Media

We live in a world where the internet rules every minute of our lives. A world where you can talk to your loved ones staying miles away as if they were sitting right next to you. Distance is not measured in kilometers anymore. Tapping a picture twice is now equivalent to insta(nt) appreciation. See something you like? Buy it at the click of a button. We can share what we are doing at this moment in a single snap.

With this fast-growing technology, the e-commerce sector has evolved at an unprecedented rate. Today, it is very easy to start your own e-commerce ventures. We, at Styledge, provide a potent platform for exhibiting your products online. All operational activities including logistics and product management can be executed using our platform.

Our business trends are rapidly evolving to become more interactive. It is in branding, sales and advertising that social media finds its greatest application.  Almost anyone can start a business within the confines of their house as long as they are connected to the internet. With effective strategies and tools designed just for this purpose, a business can shoot up the charts of popularity.

With the correct exposure, an idea can transform into a business. Such are marvels of digital media today. The measure of the success of any venture is now digital.

Digital media has made the world a global village. Indeed, the click of a button is equivalent to the swish of a magic wand.