As the name suggests, online marketing can be described as marketing of your business online, i.e. spreading the word about your brand using Internet. It is a way of engaging with the masses via virtual media. Online marketing is basically a set of rules and methodologies used for promotion of a brand. Increasing traffic towards your brand is beneficial as it helps your services to reach a large number of people at once, leads to your brand’s exponential growth, reduces expenses and improves customer service and relations.
Online marketing, basically used for making connections and gaining customers, is one of the most efficient ways to expand and establish your business on internet. It is a not-so-difficult method essential for every business in today’s world if you want to make a space for yourself in the industry.
Here’s a sequential guide to online marketing:
Directing your focus on your consumers
Primary focus to sell your products and services should be on consumers as they are the recipients here and your business depends entirely on how they react to your brand. Hence, it forms an inter dependence between the two parties who cannot thrive without one another. Because of this simple fact, strategizing and marketing should be done around them to get the best out of your work.
Focusing on the needs and demands of your consumers
Knowing your customers and catering to the needs of a diverse audience helps in forming clear objectives for your online marketing. It is one of the initial steps that determine the course of action. Knowing what your customer wants helps you in figuring out how to deliver your services to them in the most efficient way possible.
Getting involved on social media
Engage with your customers and try making a positive relationship with them on social media platforms. Focus here should be on both- likes, retweets, statistics, etc and addressing the queries and issues of your consumer. Make them feel important and valuable to gain their trust. Getting involved on internet serves a dual purpose, one reaching out and connecting with people, and the second purpose is to help your brand in keeping a check of your work, i.e. how you are performing in the market, what can be done to improve your performance, what is going well and other related questions that help in keeping a tab of your work. In all, involving on social media helps in creating brand awareness, credibility and authority.
Platforms that should be considered for said tasks, apart from your website, could include Facebook, LinkedIn, Twitter, Instagram, WordPress, etc
Strategy for increasing traffic
Strategizing and forming a plan of action is one of the key steps in online marketing as without a plan things tend to go haywire and fail to give desirable results. Existing strategies should be implemented systematically and actively. Also, meanwhile you should think about new strategies to catch attention of more viewers. Connecting with the right customers is equally essential, i.e. people who are most likely to get influenced by it and buy your products, otherwise your efforts go in vain and yield no results.
Advertising also helps in bringing new visitors to your website or webpages. Create short, creative ads that make viewers curious about your brand. Also, different channels and techniques could be used for traffic acquisition, like PPC, SEO, content marketing and other similar techniques. It becomes a challenge here to serve something new on the plate from already existing techniques so that your brand stands out from the crowd.
Audience relations by content marketing
As emphasised earlier, PR and healthy relationship with your audience/ customers is very crucial for your business. It is reflected in the content you put on your webpages and the response you get on it by your audience.
Content marketing is basically interacting with your viewers through the content you put online. It involves videos, articles, write ups, blog posts, infographics, tutorials, webinars, etc. Provide good quality and catchy content regularly to your viewers to expand your customer base.
Using different channels for online marketing
Online marketing is not limited to a single platform, technique or strategy; but involves various sub categories that serve different purposes, which can be paid or unpaid, will reach to a large number of audiences at once or can be personalised, at the end aiming for the common objective that is to increase viewership and customer number for your brand.
Online marketing should not be restricted to a single platform and most of the platforms should be targeted at the same time to achieve the maximum number of viewers possible
Following are the major sub-categories for online marketing:
SEO- k.a. Search Engine Optimization is the optimizing process such that your content shows on the top result on search engines. It involves methodologies and tactics used for increasing visitor numbers on a website, such that it becomes top popular result.
SEM – Search Engine Marketing is basically paid SEO. It is a type of paid online marketing that ensures your content is visible in the top searches of search engines.
Content Marketing- Creating and sharing material online (write ups, quizzes, videos, gifs, etc) to broadcast your content and your brand in different forms on multiple online platforms is content marketing. It helps in creating interests of the audience in a creative and fun way. Good content marketing ensures better results since content is everything.
Social Media Marketing- Social media industry is huge and is growing rapidly and to put it to best use, business companies use this platform to reach the masses since everyone is well equipped with social media nowadays.
PPC- It refers to getting paid for each click on an advertisement that you create and put on social media sites that helps in generating revenues and capital for your brand.
Affiliate Marketing- Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.
E-mail Marketing- It is a personalised and effective way of getting in touch with your audience. It helps in rapport building and making intimate connections as it forms a one to one connection, and hence better chances for your business to flourish.
Analytics and stats
At the end what matters the most is numbers and statistics that you achieve on your webpage and where you stand in comparison with your competitors. It points at the number of people you reached, viewers you got and ultimately the number of customers you have. A detailed analysis and keeping an eye on statistics lets you know how you are performing in the industry, what needs to be amended or added or maintained for the benefit of your business. You should be regularly updated with the on- goings in the market to make sure you stay at the top of your game.