BEST E- COMMERCE CAMPAIGNS

Think of an advertisement that you recently watched on your television or internet or came across a print ad anywhere near you. I bet there would be a handful number of advertisements that came to your mind.

As humans, we cannot retain a lot of information, that too which we weren’t really intending at retaining. In this case, this has been referred to the truckloads of ads and commercials that we come across daily, intentionally or unintentionally. We tend to remember only that information that we find interesting, unique, fun or quirky.

To create a long lasting impression on viewers, marketing and advertising agencies brainstorm and come up with ‘out of the box ideas’ only so that the viewers are able to resonate with it; and the message of the advertisement reaches them effectively. Due to this very fact, all advertisements do not touch such a mark and as a result viewers forget most of them.

Below is such a list of some award winning, all- time best e- commerce campaigns that have surely grabbed a lot of attention because of the amazing strategies and hard work that has been put behind them:

 Argos

To strengthen its position in organic search and to generate more revenue from their channel, Argos collaborated with Net-booster and established a detailed outreach and activity plan as per their promotion trading calendar that supported seasonal trading priorities for more than 35,000 products.

In addition to this, for enhancing search engine results, Argos came up with techniques for both desktop and mobile site enhancements. For example, they improved their data intelligence, created a methodology for implementing search-friendly navigation and responsive design, made their webpages more SEO friendly and set up a new store locator section with more than 700 individual store pages, all with browseable link; to name a few.

As a result their market share increased marginally in a few months and revenue increased by 83%, this being the highest number ever recorded. As far as number of visits were concerned, it also increased by 20-55% on desktop sites and about 43% in case of mobile visits.

House of Fraser

To get better ROI for its advertising campaign, House of Fraser confederated with Criteo to reach a larger number of audiences across mobile and desktop devices. To reach full audience, they developed different strategies and full stacks of HTML5 banners to target users on certain mobile devices. They also deployed unique headers designed to place a first party cookie on browsers that had blocked third party cookies. This led to a holistic approach in targeting the audience, irrespective of the fact that they were using different devices for access.

As a result, they received 22 times more mobile clicks and 82 times more mobile sales. Share of Critoe’s sale also went from 2% to 32% in the same period.

Dixons Carphone (Curry)

With an aim to increase Curry’s presence within the online market camera space, the company collaborated with Greenland. Their marketing campaign was also divided in stages to achieve their objective systematically and in an organized manner. First step they took was to identify the product areas that would help them to succeed in this space. After this they identified keywords and phrases that would help them with a high search volume. The third step involved a two- pronged approach to onsite improvements. To ensure each of the webpage had the best chance of increasing its rank in the SERPs, the company did an analysis for both the technical and content elements. The last and final step of the campaign was their creative outreach campaign- ‘The six week photo challenge’ on Tech Talk. The challenge was outreached to industry bloggers and promoted via Facebook. They decided to give a camera as a winning prize so that more and more photography enthusiasts would participate in this challenge, which would obviously result in a tremendous reach.

 

Just like all others, this campaign also showed marvellous result. Because of this campaign, Curry’s reach in camera space more than doubled in nine months. In addition to this, their sales orders rose by 36% in comparison to pre- campaign period and the revenues increased by 41%.

Old Spice

This company started advertising their products on television in February, 2010 with their commercials starring actor Isaiah Mustafa aka the ‘Old Spice Guy’, whose name later became synonymous with the brand. These advertisements were created by Kennedy+ Wieden. The advertisement went by the catchphrase ‘The man your man could smell like’. Their very first advertisement was a viral hit which got 51 million views in a matter of very few days.

Because of this viral hit, Old Spice gained thousands of followers on Facebook and Twitter. Another reason behind this was the second strategy that the company used to be responsive and attract more and more viewers. To keep the brand active on internet, they started a video campaign where they responded to viewers’ questions by making personalised, small, scripted and funny videos in which Mustafa himself answered and interacted with the viewers. In about two days, the company made 186 such videos for the massively growing viewership base.  These videos got over 11 million views and the sales of the product increased many folds.

Domino’s Pizza

Domino’s Pizza aimed at making mobile its principle marketing medium and increase its sale. To achieve this objective, they allied with Arena and developed a three pronged strategy. Firstly, to make their brand more mobile- friendly and consistently user- friendly, they shifted to mobile- friendly customer emails.  After this, they ensured it becomes very easy for customers to place orders via mobiles. This led to the development of the Domino’s Pizza app. In final stage, to increase brand awareness of its new ordering system, they became principle partner for the X Factor mobile app to target the masses. Hence, Domino’s Pizza became an integral part of X Factor fan experience, and they started running mobile ads in sync with TV ones, allowing users to become the ‘fifth judge’ of the show in order to win prizes.

This certainly led to an increase in sales despite this being a period of seasonal sales decline. Their app was used by more than 1.6 million viewers now. During this period, their sales also increased by 23% and as a result they made large profits.

 

Must Have E-commerce Website Features

Internet offers a plethora of options for about everything; we can say it has in a way spoilt us for choices and at the same time, made our lives very, very easy. The internet’s popularity and acceptance at household level has led to its birth as a selling, buying and marketing medium. E-commerce has flourished massively over the years and now more and more people are accepting it as a way of trading and earning.

A website is the most basic and crucial tool for marketing, because of course you cannot sell your products or set up your business without an online portal and to fulfil the demands and needs of a diverse customer base, it is essential for an e- commerce platform to maintain a high quality, easily accessible, engaging, informative, user- friendly and an easily navigable website.

Wondering what all features to include in your e- commerce store so that it stands out? Here’s a simple guide to solve all your queries:

Constant support- Supporting and being available for you clients from beginning to end is important so that they do not feel neglected and get adequate help that they might need with respect to any problems or inconvenience they might face during their shopping experience. Poor support service can tarnish your brand’s reputation.

User- friendly interface- To give your consumers a hassle free shopping experience, your website should both be aesthetically pleasing and easy to navigate so that they find it an easy and pleasant experience.

Filter options- This too points at the ease of navigation, i.e. leading your customer from one piece of information to another related or relevant piece. Put categories and sub- categories beginning from your home page to other pages so that it creates a flow and customers can easily find what they are looking for. It is basically filtering and channelling information and content.

Multiple E- commerce themes- Put multiple themes on your website and colour code them according to the content. Try using same themes for similar content. This will make your website look more organised and colourful.

Theme customization- Have customised themes according to your needs and preferences on your webpages that compliments your content best, provides relevant information and doesn’t look abrupt or out of place. Also, try giving these feature to your customers as well so that they can personalise the themes and enjoy their shopping experience with you.

Font and colour customisable- Give the option of altering the colour and size of font to your customers for easy and clear visibility. It will help them to use the website in a better and well suited way, and they might end up using it for longer time duration. Ultimately, the content should be easily readable by the viewer.

Categories- Categorise the products you are selling on your portal into distinct, clear categories and give them a simple name. It will help the viewers to easily find what they are searching for.

Sub- categories- Similar to putting categories on your home page, add sub- categories under the main section and club similar products together. This section can also be put on the home page as a drop down box or you can take your viewers on the next page, depending on the number and type of options that you want to put under each main category.

SSL Certificate- A Secured Socket Layer certificate helps in improving the security of your portal. It allows secure connections from a web server to a browser when installed on a web server.

Custom domain- It gives a unique identity to your online store. It gives a branded name to your website and helps in easy navigation of your website on web.

Payment gateway integration- It is a merchant service by which an e- commerce portal authorizes direct payments for the purchases made by a consumer. Simply, it means giving an option to your customers of making payments online through a credit card or a debit card or by net banking.

Unlimited product uploads- Try not limiting or restricting your product range. Keep updating your online store and add new products from time to time to maintain the interests of consumers in your brand. Offer a large variety and options to viewers.

Unlimited image uploads- Same as for product uploads, keep updating fresh and new images of already existing and new products from different angles for easy understanding of customers and to provide them complete information about each and every product.

Newsletters and Emails- Keeping your clients informed and updated ensures a static consumer base. It informs them about the on goings of your online store, i.e. information about new products, discounts, sales, schemes etc. For this, newsletters can be given as a subscription offer that would directly reach to their mail inboxes. This is also a very good and effective marketing technique.

Updates- Notify your customers of the new happenings on your online store. Keep them engaged, informed and updated so that they stay in the same loop and remain an active part of the system.

Coupon generations- Give coupon codes on certain products or on total billing amount to your customers from time to time. It becomes exciting for the customers and it can also act as a reminder to shop again with your store.

Discounts- Another important point because of which people prefer online shopping over traditional method is discounts on branded products that they do not get from store outlets in the market. Put a varying discount range on your products to attract more customers and ensure that the trade is beneficial for both- seller and customers.

Gift vouchers- To encourage customer base, give them gift vouchers of small amounts occasionally. Also, first time customers should be offered a gift voucher on their first purchase.

Mobile optimized websites- Make sure that your website works well on different mobile versions as well since a large number of people use mobile phones to use and work on internet, because of this they should also get an easy access and clear visibility of your content on the online store.

SMS Notification- Just as email marketing, notifying customers through SMS is also a direct and efficient way of approaching current and new customers. Mobile penetration is the maximum as compared to other mediums, proving it to be one of the best methods of keeping your customers notified and updated.

Also, keep your customers updated with their orders and make it easy for them to track their orders as and when they want.

Live chat- Live chat helps in engaging with the customers by providing them suggestions, solving their queries and doubts. It is always preferred by customers because they get an instant response and resolve their issues. It avoids time wastage.

Easy checkout- Offer hassle free checkouts and quick payments to your customers as usually they are impatient and quick checkouts will save their time to provide them a satisfying experience.

Constant tech support- Constant tech supports from seller is very beneficial for the customers as they get options here to instantly contact your managing staff in case of any issues with their orders or otherwise. Provide them with an option to call or live chat instead of communicating over e-mails so that they get appropriate responses and solutions within minutes.

Blog integration- Almost every e- commerce website today has an integrated blog where they post relevant information related to the objective of their online store. It helps in engaging more viewers. Blog posts can be about new arrivals, exhibitions, collaborations, information, etc that could be useful for your customers.

Multiple currencies- To serve customers worldwide, your online portal should have multiple currency options for carrying out hassle free, direct payments. Try keeping the same cost for each product throughout the countries; and add varying shipping costs to cover overhead expenses.

Currency convertor- It well help the customers in paying for their orders as per the current exchange rates and make the payment process easier.

Invoice generation- Generate invoices for all the orders from your website on your backend to keep a tab of your sales. It also acts as a receipt or proof of purchase for consumers.

Real time customer tracking- As a seller you can use this feature to keep a track on the functioning and progress of your portal and keep yourself updated with consumer activities on your website. This helps to keep a tab on your performance.

Sales charts- This feature again is useful for the seller. It will help you get a detailed and systematic report of your sales. You can review your sales month wise or day wise, time of the day or month when number of shoppers is maximum or minimum and other factors affecting your sales can be measured through this.

Purchase history- By creating an account on your website, customers become a part of the system. They should have track of their previous purchases. By internet mapping, similar products can also be recommended to them and product ads can be shown to them on their different social media accounts.

Wish lists- This feature helps the customers to create a wish list on your website where they can save the product links they like or the products they are planning to buy in future. It helps them in making a consolidate list at a single place.

Client database- It refers to collecting information of your customer for further interactions. Database can have information like name, contact numbers, address, email id and purchase history and future needs. Benefits of maintaining a client database include: providing seller with all the personal details of consumers that could be used for updating them or contacting them; it will save consumer’s time each time they make a purchase and they would not require to put their same details again and again; help in making a report of your consumer base type and see what kind of pattern people follow while shopping, etc.

Basic SEO Optimization- Adding SEO friendly key words and content helps in increasing the reach of your brand by making it in the top results on any search engine. In other words, it helps in increasing your brand visibility.

Bulk upload- It is a time saving option for sellers to upload multiple photos and images or heavy files altogether within seconds. This will also lead to quick delivery of information about the products and access to consumers.

Cash on delivery- It is the most convenient and comfortable option for customers. Here they pay for the service once their desired product has reached their doorsteps. It is also the only and feasible option for customers who do not possess credit or debit cards or customers who are not comfortable with net banking. Because of COD option, E- commerce has seen a huge growth since its inception.

Live feeds- Putting live feeds from your different social media pages helps in engaging your viewers and provides them with better knowledge. It also breaks the monotony of a website as it is not static like the other content on your webpages. Judiciously choose images to put on your feed, don’t put lots of images otherwise it will lead to information overload and become chaotic.

Testimonials- Try placing your customer testimonials with images everywhere on your website. This creates a sense of authenticity and helps in gaining trust of your viewers and customers.

Multiple banners- Choose a good colour combination for your banners as it is most likely to attract the eye of the viewer. These banners should contain both images and short texts that can give a glimpse of your products and services. Multiple banners can be put on different webpages.

Text block- Based on your need, you can put multiple text blocks to break the monotony and make your portal look lively. These are beneficial as they can be used to display interactive content, information about schemes and promotions, etc. it helps in highlighting certain content that can be easily read in a glance by your viewers.

Video banner- Since videos are a better mode of communication, video banners can be put on different webpages of your portal. These are dynamic in nature as there is a constant sense of movement that helps creating more interest in viewers.

Look book- It is like giving suggestions to your viewers by putting different pieces of clothing together on a model so that it gives an idea how different items will look when put together. It is helpful for customers as they get recommendations.

For example: if a customer wants to buy a pair of khaki pants and is not sure what to wear with that, then he/ she can look at the look book and probably buy the same shirt and accessories that the model is exhibiting.

This is basically a type of marketing that helps generate more business.

Production designing- This is another way of attracting more viewers as it gives them an option of designing and customising products according to their likes and dislikes. Each component of the product here is designed and personalised by the customers themselves, hence, ensuring them to provide maximum satisfaction.

Parallax section– It can be put anywhere on your site to create a 3D effect by putting some content in the foreground and some content in the background, both at the same space but with varying speeds.

 

CONCLUSION

We see a lot of e- commerce stores coming up in the market that are doing very well, like Amazon and Flipkart, which have become a household name now.

Our e- commerce store, Styledge.in, is also excelling in this field and we have all these features on our website to provide the best and a very satisfying experience to our clients and customers.

The gist is to put maximum features that you can on your online store for a holistic approach. This will make it convenient for both you and your customers by smoothing the trade process. Remember, the more features you add, the easier subsequent tasks become.

FIVE REASONS WHY PEOPLE PREFER SHOPPING ONLINE

Online shopping has revolutionised the way we shop. We see more and more people switching from conventional shopping to online shopping because of its ease and perks. You name a product and undoubtedly you’ll find it on online stores, like Amazon, ebay, Flipkart and other big and small stores. Online shopping has become another example that shows how virtual media has become an inevitable part of our lives, since how people of all age groups rely on it and how it has profited the masses, sellers and customers alike. Moreover, it has increased employment opportunities and helps in economic growth as well. It has also led to coming up of new techniques and technologies for selling, marketing and providing the utmost shopping experience that aims at benefiting all.

Let’s take a look at the prominent reasons why people are moving towards online shopping culture:

Convenience

We have multiple reasons that point out towards the fact that online shopping has become so, so convenient. Online shopping saves us the time and energy that we would otherwise spend on physically going to the market and buying things that we need, which includes products ranging from toiletries to grocery to electronics to clothing. Also, things from all over the world are available to us at a single place which is just a click away. Moreover, buying and making payments online has become very convenient for customers because of digitalization and transparency in online banking.

Online shopping is also a very convenient way of shopping for people who want to send products to another city or for gifting products to your friends and relatives who they cannot easily meet.

Comfort

Online shopping provides people with the comfort and convenience to shop at any time of the day and from anywhere. It does not require them to be physically present at the shop and stand in lines in a crowded market and wait for their turns. You can browse; consider buying and examining the product at your own pace. You can also do your shopping in bits and pieces or however it suits you and your lifestyle. And what could be better than doing all this from your home!

Effortless

Unlike how physically shopping drains your energy and makes you tired, online shopping is effortless and quick. It saves you from trying or examining each and every product that you consider purchasing. After you have selected what you want to buy, making payments for your purchases has become even more effortless because of online banking. Within minutes, you can pay your bills via credit cards, debit cards or net banking. There is also an option of cash on delivery for people who are not comfortable with online banking. On top of it, your purchases are delivered at your doorstep and you don’t have to carry all the weight by yourself. See how effortless online shopping from start to end is.

Low prices

Who doesn’t love discounts? All online stores today provide items on discounted rates.  This is the due to the fact that all products reach you directly from the manufacturer and no middlemen are involved. Though the lowered rates vary from one product to another, they are still comparatively cheaper from what you will get from your local markets. This helps people to shop for essentials and luxury products in a budget and also helps in making huge savings. Moreover, these days most of the online stores give additional gift vouchers and discount coupons from time to time to encourage people to shop online frequently. Also, prices are further reduced at the time of big occasions, festival and sales.

User friendly

Since everyone is familiar with what online shopping is and at one point or the other they must have done it as well, shows us how well accustomed we have become with it. This can be contributed to the fact that how user friendly the process is from searching for a desired product to examining to buying to finally paying for it. Online stores all give recommendations and show related products that enhance our shopping experience and give us clarity.  Everything is simple, systematic and instructed such that there’s rare scope of mishappenings, cheatings or any such malpractices. Content available on websites are usually present in English, so that people who shop online are accustomed with the language as well. It makes work easier. Also, because products are usually priced in local currency or can be converted to it, this makes it even more user friendly for its customers.

What next? It’s sale time everywhere, so make a wish list of what all you want to purchase and quickly log on to your favourite shopping website. Happy shopping!o

How to Sell Clothing Online ?

With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.

Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.

Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:

CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE

Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.

The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.

CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS

Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.

FIX PRICES OF THE PRODUCT

Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.

UPLOAD IMAGES

Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.

PRODUCT DESCRIPTION

Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc

MARKETING AND ADVERTISING YOUR PRODUCT

Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.

Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.

CHOOSING THE RIGHT DELIVERY PARTNERS

Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.

TRANSACTION OF MONEY AND OTHER FACILITIES

Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.

Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.

ACTIVE INTERACTIONS WITH THE CUSTOMER

Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.

However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.

Be an Entrepreneur without quitting your full-time Job !

“Chasing two rabbits and catching none” is a passe. For those who like to play it double, the market is up for the show .Part-time entrepreneurship opens the avenues for those who do not want to take the risk of losing full time salary but also have the fire to start something of their own.Be it to supplement the income ,to pursue the passion or simply out of economic necessity, this gamut comprise of 15-20% of American workforce.

Launching part-time entrepreneurship is the ultimate avant-garde for those who can handle the pressure of setting up a company while juggling well on the current one. However, the perks of being a part-time entrepreneur are sufficient to lure the vexed full-timers:

  • It opens the chambers to fulfil the skills that might not be tapped in the full-time job.
  • Limited risks as compared to full-time plunging.
  • Reduced pressure to generate revenue and roll cash flow because the income from full-time job will manage the income.
  • Luxury to revise business models and less cascading effect of errors.
  • Slow growth pace is allowed to understand the dynamics of the market.

For those who decide to keep their current job up and indulge in complementary kicks as well,here are some recommendations to make the part-time business worth a shot :

  1. Channelize your time.

Building a start-up is no child’s play, be it full or part time. Constant dedication, hard work and positivity are required to make both ends meet. Set a schedule to keep your current job and part-time venture separate. Frame your day in a way which caters to the current workload and contributes to your start-up as well.

 

  1. Find a trustworthy co-founder

Sharing workload with partner can be less strenuous and draining than handling the entire process single-handedly. A co-founder can help formulate ideas, debate towards better decisions and share workload so that a balance is maintained between both the worlds. Finding the one who also is a part-time entrepreneur will strike a fortune.

 

  1. Come clean with employer’s policies.

Many companies make their employees sign a non-compete agreement which states that the employee cannot utilise their job skills for anyone but the employer. Go through your company’s policies before jumping into the venture so that the legal eggs are in a row.

 

  1. Smart selection of business idea

Study the market well.Many part-time businesses invest in an emerging fad with cut-throat competition and end up being a drop in the ocean.Doing business part-time gives one the independence to play with risky yet hopeful options. Utilising your proclivity towards the choice of your idea is the apt goose to chase.

 

  1. Cast the future of the venture

It is easy for part-timers to pull the shutters and call it quits, but that does not mean one has too. Timely review the progress and future of your start-up and forecast the standing of your company in the coming years. There shall be a time when one can probably think of converting it to a full-time venture. Weigh your priorities and pursue smartly.

Part time entrepreneurship is a win-win situation.There is perpetual risks of family negligence, feeling of entrapment and limitation but the feeling of security triumphs all. It is a new kind of empowering experience which provides a direction to a self-sustaining business.

 

How to start selling Electronics Online ?

People splurge on Electronics these days. With fewer overheads than a physical store, E-commerce sites are able to sell online at good margins yet attractive prices. Listed are few things you need to take care of before you start selling online:

 

MAKE A PLAN:

The first step is, decide what type of electronics you want to sell as there are a lot of varieties. Differentiate your business by pursuing a niche market strategy, beginning with an honest assessment of your core competencies.

MAP YOUR GROWTH:

Try going with surveys to know what a customer needs and study your competitors, this helps in measuring your growth potential.

GET A DOMAIN NAME:

A web Domain is like your address. Choose your web address so your customers know where to find you. Once you get your domain registered you can start working on your brand creative’s and branding .

USER-FRIENDLY SITE:

A Customer may search for a particular product, use categories and subcategories to give them a hassle free shopping experience. A clean UI which concentrates more on your products is always a good option. Ensure you make your product the center of attention. Make sure your Add to Cart button is given at most importance because at the end  it will ensure conversions .

INFORMATION:
Before investing in electronics research is what every buyer does. Unlike clothes or accessories electronics are pricey and an investment. Ensure your website has necessary tables and neatly displayed bullet points giving information about the features of each product .

PAYMENTS GATEWAY:

Electronics are generally on the higher side  and most buyers would rather prefer to pay online, give them the option for the same.  Cash on Delivery for a laptop or mobile may not be as convenient so don’t forget to integrate a good and reliable payment gateway.

AFTER SALES SERVICES:

After sales services could be crucial to your business especially when you are selling electronics. More often than not clients may not know how to setup the product (Even when they have a manual to refer to). In such cases, you can have a live chat option on your website or have necessary FAQs below products to reach out to your clients thus giving them a sense of surety in your product and introducing a trust factor without them even realizing

ACCESSORIES:

Offer your customers with free accessories like free Oven Mittens on buying an Oven or free cookbooks on the purchase of kitchen appliances. Combo offers at lower rates could work well. Because who does not like a little extra every once in awhile?

SEASONAL OFFERS:

Take advantage of the present situation but plan in advance! People tend to buy products like Air Coolers in summers. Christmas may see a spike in OTG sales. Give your buyer’s an incentive to buy from you in the form of freebies or discounts.

STAY CONNECTED:

Use email marketing to stay connected with your customer’s. Send them emails asking for their feedback on the products. Send them a thank you note. Interact and stay connected!

STAY UPDATED:

Always ensure you keep your customers updated about new products and offers. Nurture your relationship with them and make sure to always keep building on the trust factor. Because once they believe your products are genuine they won’t bat an eye to buy from you the next time!

7 Ways to ensure you never lose a customer

Customer retention is a serious issue to be managed with due diligence. Here are some ways ,following which one can ensure not to lose a customer.

1.   Changing  Employees :  

It’s tempting to assume long-term customers love your brand. More often than not they love your employees.Customers don’t buy from companies. They buy from people,your people. Since relationships are the lifeblood of a small business, don’t rotate salespeople, customer service reps, or key contacts unless you have to. Do everything possible to protect and foster the relationships your employees forge.

2. Making problem resolution painful :

Policies and guidelines are great for ensuring that employees comply, but a customer with a problem doesn’t care about your policies. He/she just wants his/her problem fixed. Let employees use complaint-resolution policies as guidelines rather than rules. Give employees the freedom to make judgment calls. Resolving a customer problem or complaint can help your business establish an even stronger customer relationship when you give employees the freedom to make that happen.

3. Influence With Social Proof: 

How does social proof impact your client retention rates? It’s actually very simple. If your client gets the feeling that your other clients aren’t happy, they’re more likely to become dissatisfied themselves. This can happen even if they’ve received good service up until that point. For this reason it’s a good idea to promote all the positive feedback you receive on social media channels. You should also be vigilant for negative comments. If a client has complained about you, try to take the conversation offline as quickly as possible. Respond kindly (be understanding, but also try to make their experience sound like an anomaly). Then try to resolve the issue through private correspondence.

4. Establish a VIP Club Exclusivity: It is a powerful motivator: 

Psychologically we’re drawn to things that make us feel special, or part of an elite group. If clients feel they have achieved a certain ‘rank’ and reached an upper level of privilege, they’re more likely to stay with your company. While it does depend on your industry, it’s often possible to establish some kind of VIP Club to encourage returning customers. In eCommerce this is generally done by creating customer accounts and awarding loyalty points for each purchase, but there are plenty of ways for different businesses to replicate the exclusivity experience. For example, at a creative agency you might offer a discount to your recurring clients, and give them a prime spot in your marketing collateral. You could offer a ‘referral rewards’ club, and send them gift baskets or shout them to a restaurant when they introduce you to
clients.

5. H.E.A.R.D :

This wonderful strategy can be used by pretty much anyone who interacts with clients or customers on a professional basis.
Hear : And listen. Let the customer tell their full story, without interruption.
Empathise : Create an emotional connection. Use phrases so they customer knows that you understand their feelings, e.g. “I completely get it, I would feel the same way.”
Apologise : Sometimes a genuine apology is all that’s needed. Never underestimate the power of this. Be sincere and take ownership of your mistakes.
Resolve : It’s critical that you address problems quickly, and offer compensation if needed. Give your employees the authority to make corrective decisions.
Diagnose : Put blame or guilt aside, and get to the bottom of why the problem occurred. Do your best to fix the process so it doesn’t happen again. Use this approach to turn any negative client experiences into happy ones- an absolutely essential skill for improving retention.

6. Share Things of Interest:

You know your clients, you’ve built relationships with them. Hopefully you understand a little about their personal lives, including their interests and tastes. Now you can leverage this information to form a stronger relationship with them. Your client sells handcrafted soaps but she’s been struggling to build her social media audience. You see an awesome Marketo article with step-by-step suggestions. Why not add a link to that the next time you email her? Passing on pieces of information that aren’t directly related to your services is a nice ,simple way of strengthening your relationship with your client. It shows that you care about them as a person,not just a business number. It also demonstrated selflessness.

7.Know your customer:

Anxiously wondering if your clients are happy with your services? There’s a simple solution – just ask them. Real feedback from clients is one of the most valuable things you can attain. If you don’t have channels or tools for gauging their opinions it’s time to create some.

There are several ways to achieve this, without causing inconvenience to your client or resorting to cumbersome paper questionnaires. Instead, send out an anonymous email survey periodically, promote a feedback form on your website, or create a social media poll. Use the digital tools at your disposal to make the process as quick and effortless as possible.

How to Start Making and Selling Bags Online

Bags are an everyday necessity. Be it your daily office use or your yoga bag or a child’s schoolbag, bags are an accessory everyone needs. If handbag heaven is what you wish to design or backpacks are your calling, making and selling them has never been easier.

Here’s how to get started,

1.Bag Designs: Decide the type of bag you want to create and sell. The demand ranges from a variety of utility products including Designer Handbags to school bags and camera bags. It is best to concentrate with a specific product rather than try to sell a wide variety or almost all kinds of products. Or better yet, design your special utility bag!

2.Get your Merchandise right: Once you have decided the design of the bags, obtain your merchandise from bag manufacturers. There are several who create large number of bags based on your design. You can get creative with the type of material based on utility, feel, look and even environmental impact.

3.Map out your business plan: Decide how you want to expand and grow your business and the basic pricing plan.

4.Brand and Website: In the accessories business, it is very important to market your brand efficiently. So select a name and brand accordingly. You can create an online store for your brand with great templates through Styledge.in to make your product look great and covetable.

5.Inventory: Once you start selling, managing orders and inventory is a must. Styledge makes this process easier for Bag Sellers through the Inventory Management Platform.

6.Ship away! Now ship your products and manage deliveries at one place with Styledge Logistics management.

Starting a new business seems daunting but boosting your processes lets you focus on what’s important- The Dream. Start now with www.Styledge.in

How to Start A Jewellery Business

“Every piece of Jewellery tells a story.”

 If you are the kind of storyteller who makes her stories in the form of her jewellery designs, I’m sure you’re reading this from the founder’s cabin of your brand new jewellery business.

Make it official

Register your business as a “private limited” business for business benefits such as liability protection. The most common business mistake is not separating your personal bank account from that of your business.

Put your soul into your designs

Designing a large number of pieces that don’t really have a theme, voice or concept will not give you the market presence you want. You must design pieces that merchandise well together. Your products must have a story and a soul. Make use of jewellery-specific design software such as Rhinojewel, Matrix and JewelCAD.

How much is it?

Determining the cost for your products and designs may put you in an imbroglio.  Adding your hourly labour costs to the raw material expenses, with a predetermined margin of profit is the general approach on this front. However, being market conscious is key, here. Selling Rs. 2000 products at the local flea market may not work for you. Perhaps selling the same product on an e-commerce platform may work wonders.

Speaking of E-commerce, yes, go online.

Realize that your work is a piece of art. It deserves to be displayed around- especially on the internet. Your e-commerce website must do justice to your designs. It is absolutely imperative for you to have a website. For some amazing website templates, check out what Styledge provides.

Special care must be taken to ensure that your designs are photographed perfection before taking them online.

Be patient and work on branding.
Overnight success is a myth. To settle into your business and to acquire a strong market presence may take time.

Now that you have your website and your products in place, pick that one profile that you want your business to have and work towards it. An active social media presence and on-ground marketing can help you achieve this.

 

Stay calm and watch, as the gold you made glitters and your diamonds shine.

The Ultimate Guide To An E-commerce Online Business !

 

With the e-commerce business booming today, a large number of online marketplaces are coming up. In such a business scenario, what can you do set your business apart from the rest?

What is your USP?

There are over one hundred thousand E-commerce websites. That’s right, one hundred thousand. A business that is a class apart has a unique selling proposition. “The purpose of a marketing campaign is to create a customer who creates customers.”[1]

Your website- Appearance and Navigation

When a user is buying products off your website, they want to utilize minimum efforts on figuring out how it works. A prudent designer will construct a user-friendly interface and a simple navigation for maximum output.

Styledge offers website templates for budding e-commerce businesses that can make the look and feel of your website user-friendly.

Social Media Marketing

Technology has made the world a global village. We are all connected by one platform- social media. Active engagement with your user base through blog posts, graphics, videos and polls will bolster the outreach of your business. The new “live” feature available on various social media platforms now will definitely establish a stronger connection with your consumers.

A Shipping Strategy That Sails Your Boat

Delivery logistics and management are the most critical aspects of e-commerce businesses.

With Styledge, you can now manage your logistics and make product delivery efficient, faster and well-administered. After all, logistics is the key to e-commerce. Click here[2] to find out why.

SEO, SEO, SEO

It has been said and done, but the power of a strong SEO strategy cannot be underestimated. Invest in the correct workforce that uses suitable tools to bring about both on-page and off-page optimization. Invest in Google AdWords (and the likes). Several effective tools are available online to assist you in your SEO endeavor.

 

Styledge will keep sharing interesting insights, tips and statistics for budding e-commerce businesses. Watch this space for more such articles and you will watch your business grow.

 

[1] Source: Mad Over Marketing Quotes

[2] Link to article on Logistics: The Key to E-commerce