BEST E- COMMERCE CAMPAIGNS

Think of an advertisement that you recently watched on your television or internet or came across a print ad anywhere near you. I bet there would be a handful number of advertisements that came to your mind.

As humans, we cannot retain a lot of information, that too which we weren’t really intending at retaining. In this case, this has been referred to the truckloads of ads and commercials that we come across daily, intentionally or unintentionally. We tend to remember only that information that we find interesting, unique, fun or quirky.

To create a long lasting impression on viewers, marketing and advertising agencies brainstorm and come up with ‘out of the box ideas’ only so that the viewers are able to resonate with it; and the message of the advertisement reaches them effectively. Due to this very fact, all advertisements do not touch such a mark and as a result viewers forget most of them.

Below is such a list of some award winning, all- time best e- commerce campaigns that have surely grabbed a lot of attention because of the amazing strategies and hard work that has been put behind them:

 Argos

To strengthen its position in organic search and to generate more revenue from their channel, Argos collaborated with Net-booster and established a detailed outreach and activity plan as per their promotion trading calendar that supported seasonal trading priorities for more than 35,000 products.

In addition to this, for enhancing search engine results, Argos came up with techniques for both desktop and mobile site enhancements. For example, they improved their data intelligence, created a methodology for implementing search-friendly navigation and responsive design, made their webpages more SEO friendly and set up a new store locator section with more than 700 individual store pages, all with browseable link; to name a few.

As a result their market share increased marginally in a few months and revenue increased by 83%, this being the highest number ever recorded. As far as number of visits were concerned, it also increased by 20-55% on desktop sites and about 43% in case of mobile visits.

House of Fraser

To get better ROI for its advertising campaign, House of Fraser confederated with Criteo to reach a larger number of audiences across mobile and desktop devices. To reach full audience, they developed different strategies and full stacks of HTML5 banners to target users on certain mobile devices. They also deployed unique headers designed to place a first party cookie on browsers that had blocked third party cookies. This led to a holistic approach in targeting the audience, irrespective of the fact that they were using different devices for access.

As a result, they received 22 times more mobile clicks and 82 times more mobile sales. Share of Critoe’s sale also went from 2% to 32% in the same period.

Dixons Carphone (Curry)

With an aim to increase Curry’s presence within the online market camera space, the company collaborated with Greenland. Their marketing campaign was also divided in stages to achieve their objective systematically and in an organized manner. First step they took was to identify the product areas that would help them to succeed in this space. After this they identified keywords and phrases that would help them with a high search volume. The third step involved a two- pronged approach to onsite improvements. To ensure each of the webpage had the best chance of increasing its rank in the SERPs, the company did an analysis for both the technical and content elements. The last and final step of the campaign was their creative outreach campaign- ‘The six week photo challenge’ on Tech Talk. The challenge was outreached to industry bloggers and promoted via Facebook. They decided to give a camera as a winning prize so that more and more photography enthusiasts would participate in this challenge, which would obviously result in a tremendous reach.

 

Just like all others, this campaign also showed marvellous result. Because of this campaign, Curry’s reach in camera space more than doubled in nine months. In addition to this, their sales orders rose by 36% in comparison to pre- campaign period and the revenues increased by 41%.

Old Spice

This company started advertising their products on television in February, 2010 with their commercials starring actor Isaiah Mustafa aka the ‘Old Spice Guy’, whose name later became synonymous with the brand. These advertisements were created by Kennedy+ Wieden. The advertisement went by the catchphrase ‘The man your man could smell like’. Their very first advertisement was a viral hit which got 51 million views in a matter of very few days.

Because of this viral hit, Old Spice gained thousands of followers on Facebook and Twitter. Another reason behind this was the second strategy that the company used to be responsive and attract more and more viewers. To keep the brand active on internet, they started a video campaign where they responded to viewers’ questions by making personalised, small, scripted and funny videos in which Mustafa himself answered and interacted with the viewers. In about two days, the company made 186 such videos for the massively growing viewership base.  These videos got over 11 million views and the sales of the product increased many folds.

Domino’s Pizza

Domino’s Pizza aimed at making mobile its principle marketing medium and increase its sale. To achieve this objective, they allied with Arena and developed a three pronged strategy. Firstly, to make their brand more mobile- friendly and consistently user- friendly, they shifted to mobile- friendly customer emails.  After this, they ensured it becomes very easy for customers to place orders via mobiles. This led to the development of the Domino’s Pizza app. In final stage, to increase brand awareness of its new ordering system, they became principle partner for the X Factor mobile app to target the masses. Hence, Domino’s Pizza became an integral part of X Factor fan experience, and they started running mobile ads in sync with TV ones, allowing users to become the ‘fifth judge’ of the show in order to win prizes.

This certainly led to an increase in sales despite this being a period of seasonal sales decline. Their app was used by more than 1.6 million viewers now. During this period, their sales also increased by 23% and as a result they made large profits.

 

Must Have E-commerce Website Features

Internet offers a plethora of options for about everything; we can say it has in a way spoilt us for choices and at the same time, made our lives very, very easy. The internet’s popularity and acceptance at household level has led to its birth as a selling, buying and marketing medium. E-commerce has flourished massively over the years and now more and more people are accepting it as a way of trading and earning.

A website is the most basic and crucial tool for marketing, because of course you cannot sell your products or set up your business without an online portal and to fulfil the demands and needs of a diverse customer base, it is essential for an e- commerce platform to maintain a high quality, easily accessible, engaging, informative, user- friendly and an easily navigable website.

Wondering what all features to include in your e- commerce store so that it stands out? Here’s a simple guide to solve all your queries:

Constant support- Supporting and being available for you clients from beginning to end is important so that they do not feel neglected and get adequate help that they might need with respect to any problems or inconvenience they might face during their shopping experience. Poor support service can tarnish your brand’s reputation.

User- friendly interface- To give your consumers a hassle free shopping experience, your website should both be aesthetically pleasing and easy to navigate so that they find it an easy and pleasant experience.

Filter options- This too points at the ease of navigation, i.e. leading your customer from one piece of information to another related or relevant piece. Put categories and sub- categories beginning from your home page to other pages so that it creates a flow and customers can easily find what they are looking for. It is basically filtering and channelling information and content.

Multiple E- commerce themes- Put multiple themes on your website and colour code them according to the content. Try using same themes for similar content. This will make your website look more organised and colourful.

Theme customization- Have customised themes according to your needs and preferences on your webpages that compliments your content best, provides relevant information and doesn’t look abrupt or out of place. Also, try giving these feature to your customers as well so that they can personalise the themes and enjoy their shopping experience with you.

Font and colour customisable- Give the option of altering the colour and size of font to your customers for easy and clear visibility. It will help them to use the website in a better and well suited way, and they might end up using it for longer time duration. Ultimately, the content should be easily readable by the viewer.

Categories- Categorise the products you are selling on your portal into distinct, clear categories and give them a simple name. It will help the viewers to easily find what they are searching for.

Sub- categories- Similar to putting categories on your home page, add sub- categories under the main section and club similar products together. This section can also be put on the home page as a drop down box or you can take your viewers on the next page, depending on the number and type of options that you want to put under each main category.

SSL Certificate- A Secured Socket Layer certificate helps in improving the security of your portal. It allows secure connections from a web server to a browser when installed on a web server.

Custom domain- It gives a unique identity to your online store. It gives a branded name to your website and helps in easy navigation of your website on web.

Payment gateway integration- It is a merchant service by which an e- commerce portal authorizes direct payments for the purchases made by a consumer. Simply, it means giving an option to your customers of making payments online through a credit card or a debit card or by net banking.

Unlimited product uploads- Try not limiting or restricting your product range. Keep updating your online store and add new products from time to time to maintain the interests of consumers in your brand. Offer a large variety and options to viewers.

Unlimited image uploads- Same as for product uploads, keep updating fresh and new images of already existing and new products from different angles for easy understanding of customers and to provide them complete information about each and every product.

Newsletters and Emails- Keeping your clients informed and updated ensures a static consumer base. It informs them about the on goings of your online store, i.e. information about new products, discounts, sales, schemes etc. For this, newsletters can be given as a subscription offer that would directly reach to their mail inboxes. This is also a very good and effective marketing technique.

Updates- Notify your customers of the new happenings on your online store. Keep them engaged, informed and updated so that they stay in the same loop and remain an active part of the system.

Coupon generations- Give coupon codes on certain products or on total billing amount to your customers from time to time. It becomes exciting for the customers and it can also act as a reminder to shop again with your store.

Discounts- Another important point because of which people prefer online shopping over traditional method is discounts on branded products that they do not get from store outlets in the market. Put a varying discount range on your products to attract more customers and ensure that the trade is beneficial for both- seller and customers.

Gift vouchers- To encourage customer base, give them gift vouchers of small amounts occasionally. Also, first time customers should be offered a gift voucher on their first purchase.

Mobile optimized websites- Make sure that your website works well on different mobile versions as well since a large number of people use mobile phones to use and work on internet, because of this they should also get an easy access and clear visibility of your content on the online store.

SMS Notification- Just as email marketing, notifying customers through SMS is also a direct and efficient way of approaching current and new customers. Mobile penetration is the maximum as compared to other mediums, proving it to be one of the best methods of keeping your customers notified and updated.

Also, keep your customers updated with their orders and make it easy for them to track their orders as and when they want.

Live chat- Live chat helps in engaging with the customers by providing them suggestions, solving their queries and doubts. It is always preferred by customers because they get an instant response and resolve their issues. It avoids time wastage.

Easy checkout- Offer hassle free checkouts and quick payments to your customers as usually they are impatient and quick checkouts will save their time to provide them a satisfying experience.

Constant tech support- Constant tech supports from seller is very beneficial for the customers as they get options here to instantly contact your managing staff in case of any issues with their orders or otherwise. Provide them with an option to call or live chat instead of communicating over e-mails so that they get appropriate responses and solutions within minutes.

Blog integration- Almost every e- commerce website today has an integrated blog where they post relevant information related to the objective of their online store. It helps in engaging more viewers. Blog posts can be about new arrivals, exhibitions, collaborations, information, etc that could be useful for your customers.

Multiple currencies- To serve customers worldwide, your online portal should have multiple currency options for carrying out hassle free, direct payments. Try keeping the same cost for each product throughout the countries; and add varying shipping costs to cover overhead expenses.

Currency convertor- It well help the customers in paying for their orders as per the current exchange rates and make the payment process easier.

Invoice generation- Generate invoices for all the orders from your website on your backend to keep a tab of your sales. It also acts as a receipt or proof of purchase for consumers.

Real time customer tracking- As a seller you can use this feature to keep a track on the functioning and progress of your portal and keep yourself updated with consumer activities on your website. This helps to keep a tab on your performance.

Sales charts- This feature again is useful for the seller. It will help you get a detailed and systematic report of your sales. You can review your sales month wise or day wise, time of the day or month when number of shoppers is maximum or minimum and other factors affecting your sales can be measured through this.

Purchase history- By creating an account on your website, customers become a part of the system. They should have track of their previous purchases. By internet mapping, similar products can also be recommended to them and product ads can be shown to them on their different social media accounts.

Wish lists- This feature helps the customers to create a wish list on your website where they can save the product links they like or the products they are planning to buy in future. It helps them in making a consolidate list at a single place.

Client database- It refers to collecting information of your customer for further interactions. Database can have information like name, contact numbers, address, email id and purchase history and future needs. Benefits of maintaining a client database include: providing seller with all the personal details of consumers that could be used for updating them or contacting them; it will save consumer’s time each time they make a purchase and they would not require to put their same details again and again; help in making a report of your consumer base type and see what kind of pattern people follow while shopping, etc.

Basic SEO Optimization- Adding SEO friendly key words and content helps in increasing the reach of your brand by making it in the top results on any search engine. In other words, it helps in increasing your brand visibility.

Bulk upload- It is a time saving option for sellers to upload multiple photos and images or heavy files altogether within seconds. This will also lead to quick delivery of information about the products and access to consumers.

Cash on delivery- It is the most convenient and comfortable option for customers. Here they pay for the service once their desired product has reached their doorsteps. It is also the only and feasible option for customers who do not possess credit or debit cards or customers who are not comfortable with net banking. Because of COD option, E- commerce has seen a huge growth since its inception.

Live feeds- Putting live feeds from your different social media pages helps in engaging your viewers and provides them with better knowledge. It also breaks the monotony of a website as it is not static like the other content on your webpages. Judiciously choose images to put on your feed, don’t put lots of images otherwise it will lead to information overload and become chaotic.

Testimonials- Try placing your customer testimonials with images everywhere on your website. This creates a sense of authenticity and helps in gaining trust of your viewers and customers.

Multiple banners- Choose a good colour combination for your banners as it is most likely to attract the eye of the viewer. These banners should contain both images and short texts that can give a glimpse of your products and services. Multiple banners can be put on different webpages.

Text block- Based on your need, you can put multiple text blocks to break the monotony and make your portal look lively. These are beneficial as they can be used to display interactive content, information about schemes and promotions, etc. it helps in highlighting certain content that can be easily read in a glance by your viewers.

Video banner- Since videos are a better mode of communication, video banners can be put on different webpages of your portal. These are dynamic in nature as there is a constant sense of movement that helps creating more interest in viewers.

Look book- It is like giving suggestions to your viewers by putting different pieces of clothing together on a model so that it gives an idea how different items will look when put together. It is helpful for customers as they get recommendations.

For example: if a customer wants to buy a pair of khaki pants and is not sure what to wear with that, then he/ she can look at the look book and probably buy the same shirt and accessories that the model is exhibiting.

This is basically a type of marketing that helps generate more business.

Production designing- This is another way of attracting more viewers as it gives them an option of designing and customising products according to their likes and dislikes. Each component of the product here is designed and personalised by the customers themselves, hence, ensuring them to provide maximum satisfaction.

Parallax section– It can be put anywhere on your site to create a 3D effect by putting some content in the foreground and some content in the background, both at the same space but with varying speeds.

 

CONCLUSION

We see a lot of e- commerce stores coming up in the market that are doing very well, like Amazon and Flipkart, which have become a household name now.

Our e- commerce store, Styledge.in, is also excelling in this field and we have all these features on our website to provide the best and a very satisfying experience to our clients and customers.

The gist is to put maximum features that you can on your online store for a holistic approach. This will make it convenient for both you and your customers by smoothing the trade process. Remember, the more features you add, the easier subsequent tasks become.

How to Sell Clothing Online ?

With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.

Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.

Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:

CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE

Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.

The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.

CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS

Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.

FIX PRICES OF THE PRODUCT

Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.

UPLOAD IMAGES

Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.

PRODUCT DESCRIPTION

Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc

MARKETING AND ADVERTISING YOUR PRODUCT

Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.

Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.

CHOOSING THE RIGHT DELIVERY PARTNERS

Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.

TRANSACTION OF MONEY AND OTHER FACILITIES

Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.

Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.

ACTIVE INTERACTIONS WITH THE CUSTOMER

Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.

However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.

Be an Entrepreneur without quitting your full-time Job !

“Chasing two rabbits and catching none” is a passe. For those who like to play it double, the market is up for the show .Part-time entrepreneurship opens the avenues for those who do not want to take the risk of losing full time salary but also have the fire to start something of their own.Be it to supplement the income ,to pursue the passion or simply out of economic necessity, this gamut comprise of 15-20% of American workforce.

Launching part-time entrepreneurship is the ultimate avant-garde for those who can handle the pressure of setting up a company while juggling well on the current one. However, the perks of being a part-time entrepreneur are sufficient to lure the vexed full-timers:

  • It opens the chambers to fulfil the skills that might not be tapped in the full-time job.
  • Limited risks as compared to full-time plunging.
  • Reduced pressure to generate revenue and roll cash flow because the income from full-time job will manage the income.
  • Luxury to revise business models and less cascading effect of errors.
  • Slow growth pace is allowed to understand the dynamics of the market.

For those who decide to keep their current job up and indulge in complementary kicks as well,here are some recommendations to make the part-time business worth a shot :

  1. Channelize your time.

Building a start-up is no child’s play, be it full or part time. Constant dedication, hard work and positivity are required to make both ends meet. Set a schedule to keep your current job and part-time venture separate. Frame your day in a way which caters to the current workload and contributes to your start-up as well.

 

  1. Find a trustworthy co-founder

Sharing workload with partner can be less strenuous and draining than handling the entire process single-handedly. A co-founder can help formulate ideas, debate towards better decisions and share workload so that a balance is maintained between both the worlds. Finding the one who also is a part-time entrepreneur will strike a fortune.

 

  1. Come clean with employer’s policies.

Many companies make their employees sign a non-compete agreement which states that the employee cannot utilise their job skills for anyone but the employer. Go through your company’s policies before jumping into the venture so that the legal eggs are in a row.

 

  1. Smart selection of business idea

Study the market well.Many part-time businesses invest in an emerging fad with cut-throat competition and end up being a drop in the ocean.Doing business part-time gives one the independence to play with risky yet hopeful options. Utilising your proclivity towards the choice of your idea is the apt goose to chase.

 

  1. Cast the future of the venture

It is easy for part-timers to pull the shutters and call it quits, but that does not mean one has too. Timely review the progress and future of your start-up and forecast the standing of your company in the coming years. There shall be a time when one can probably think of converting it to a full-time venture. Weigh your priorities and pursue smartly.

Part time entrepreneurship is a win-win situation.There is perpetual risks of family negligence, feeling of entrapment and limitation but the feeling of security triumphs all. It is a new kind of empowering experience which provides a direction to a self-sustaining business.

 

How to Start Making and Selling Bags Online

Bags are an everyday necessity. Be it your daily office use or your yoga bag or a child’s schoolbag, bags are an accessory everyone needs. If handbag heaven is what you wish to design or backpacks are your calling, making and selling them has never been easier.

Here’s how to get started,

1.Bag Designs: Decide the type of bag you want to create and sell. The demand ranges from a variety of utility products including Designer Handbags to school bags and camera bags. It is best to concentrate with a specific product rather than try to sell a wide variety or almost all kinds of products. Or better yet, design your special utility bag!

2.Get your Merchandise right: Once you have decided the design of the bags, obtain your merchandise from bag manufacturers. There are several who create large number of bags based on your design. You can get creative with the type of material based on utility, feel, look and even environmental impact.

3.Map out your business plan: Decide how you want to expand and grow your business and the basic pricing plan.

4.Brand and Website: In the accessories business, it is very important to market your brand efficiently. So select a name and brand accordingly. You can create an online store for your brand with great templates through Styledge.in to make your product look great and covetable.

5.Inventory: Once you start selling, managing orders and inventory is a must. Styledge makes this process easier for Bag Sellers through the Inventory Management Platform.

6.Ship away! Now ship your products and manage deliveries at one place with Styledge Logistics management.

Starting a new business seems daunting but boosting your processes lets you focus on what’s important- The Dream. Start now with www.Styledge.in

How to Start A Jewellery Business

“Every piece of Jewellery tells a story.”

 If you are the kind of storyteller who makes her stories in the form of her jewellery designs, I’m sure you’re reading this from the founder’s cabin of your brand new jewellery business.

Make it official

Register your business as a “private limited” business for business benefits such as liability protection. The most common business mistake is not separating your personal bank account from that of your business.

Put your soul into your designs

Designing a large number of pieces that don’t really have a theme, voice or concept will not give you the market presence you want. You must design pieces that merchandise well together. Your products must have a story and a soul. Make use of jewellery-specific design software such as Rhinojewel, Matrix and JewelCAD.

How much is it?

Determining the cost for your products and designs may put you in an imbroglio.  Adding your hourly labour costs to the raw material expenses, with a predetermined margin of profit is the general approach on this front. However, being market conscious is key, here. Selling Rs. 2000 products at the local flea market may not work for you. Perhaps selling the same product on an e-commerce platform may work wonders.

Speaking of E-commerce, yes, go online.

Realize that your work is a piece of art. It deserves to be displayed around- especially on the internet. Your e-commerce website must do justice to your designs. It is absolutely imperative for you to have a website. For some amazing website templates, check out what Styledge provides.

Special care must be taken to ensure that your designs are photographed perfection before taking them online.

Be patient and work on branding.
Overnight success is a myth. To settle into your business and to acquire a strong market presence may take time.

Now that you have your website and your products in place, pick that one profile that you want your business to have and work towards it. An active social media presence and on-ground marketing can help you achieve this.

 

Stay calm and watch, as the gold you made glitters and your diamonds shine.

International Women’s Day 2017- Celebrating our Women Entrepreneurs

For those who performed in every role, played every part and endeavored on every stint; to those who endlessly make painstaking efforts, who seamlessly win in every walk of life and has left no room for any doubt that there worth is much more than what patriarchal society has taken for.”

International Women's Day 2017

 Here’s to celebrate International Women’s Day 2017.

In today’s fast-paced growing economy, women are thriving hard, giving a knock-off competition to their male counterparts. The likes of Ariana Huffington, Swati Bhargava, Richa Kar, etc sets up the undisputable example to prove women’s competitiveness at par in a male dominant world.

Lets take a look at some of the Women Entrepreneurs who are working  with Styledge.

Sayli Chaudari  from Tisora Designs

 Sayli Chaudari from Tisora Designs

 

How has running a business shaped you ?

 I would say,it has not only helped me mould myself on a professional level but also on the personal front.It’s made me more confident in taking the risk,self dependence and last but not the least – a much patient and calm person.

What advice would you give to your younger self?

 Always take the leap! I did.If you are good at something and have always thought of starting your own business – do it! It’s worth it, you fail-you learn;you succeed-you fly!

Can you suggest some tips for an upcoming businesswoman?

 There is nothing like big or small work, even though you are CEO – you involve yourself in operations, become delivery person. This helps you understand the business aesthetically much better

Shruti Kumar from The Rover

Shruti Kumar from TheRover

 

How has running a business shaped you ?

When I started out at the age of 19,it was not with the intention of running a business, it was about following my passion for craft and artisanship.That it turned out this way is just a result of organic growth. Over a period of time, running my business has made me calm and pragmatic. It has made me trust my instincts more and shown me that i can use the same principles across different aspects of life.

What advice would you give to your younger self?

I would ask my younger self to not sweat the small stuff.I believe life has a way of working out if you stay true to what you love

Can you suggest some tips for an upcoming businesswoman?

Fail again and again but at different things

 

Zulakha Ahmed from Blings Accessories

Zulakha Ahmed from Blings Accessories

 

How has running a business shaped you ?

 What started out as a hobby in 2014, from selling on Instagram, was soon garnering numerous customers and amazing feedbacks from clients all over India.Fashion changes day to day and by bringing latest fashion junks at the disposal of my clients I’ve made myself acquainted with styling

What advice would you give to your younger self?

 I would advice my younger self to explore where the inner passion and talent lies.

Can you suggest some tips for an upcoming businesswoman?

Research and read about other women in the same field.It’s important for businesswoman to be assertive and handle criticism well and strive towards their goal thereby

 

Mayuri Chamaria from The Miraki

Mayuri Chamaria from The Miraki

 

How has running a business shaped you ?

 Running a business has made me more confident given me pride, made me a better person overall and it’s a satisfying experience.

What advice would you give to your younger self?

 Don’t be afraid of trying.Be more confident.

Can you suggest some tips for an upcoming businesswoman?

 Just go for it. Don’t stress. Believe in yourself.

 

Harshita Makhija from The Hanger

Harshita Makhija from TheHanger

 

How has running a business shaped you ?

 Being a woman entrepreneur, it gives me an empowering feel. Though the start-up front has become competitive, but having carved my own space as a sole proprietor is something of a lasting experience for me, and I thank Styledge for providing the platform and support.

What advice would you give to your younger self?

 To start taking more risks and come out of the comfort zone.

 Can you suggest some tips for an upcoming businesswoman?

 Don’t pull yourself back. Believe in yourself. If you can dream it then you can achieve it.

 

Ketki Pabrekar from Pink Mud

 Ketki Pabrekar from PinkMud

 

How has running a business shaped you ?

 Running a business on my own has made me so much more focussed and independent in all aspects of life. It pushed me out of my comfort zone into a place which we all get scared to enter . “That Space” is the scariest part which down the line becomes the most cherished one.

What advice would you give to your younger self?

 I would ask her stay more patient and calm ! Also not to be intimidated by the big players .. we all start somewhere ! Always believe in yourself ! if you don’t , no one will !

Can you suggest some tips for an upcoming businesswoman?

 1) Never try to copy others 2) Always be inspired 3) Yes!Money is important, but passion is more valuable 4) Don’t try to do everything yourself 5) Do not hurry 6)Lost opportunity does not mean last opportunity 7) Have fun!