BEST E- COMMERCE CAMPAIGNS

Think of an advertisement that you recently watched on your television or internet or came across a print ad anywhere near you. I bet there would be a handful number of advertisements that came to your mind.

As humans, we cannot retain a lot of information, that too which we weren’t really intending at retaining. In this case, this has been referred to the truckloads of ads and commercials that we come across daily, intentionally or unintentionally. We tend to remember only that information that we find interesting, unique, fun or quirky.

To create a long lasting impression on viewers, marketing and advertising agencies brainstorm and come up with ‘out of the box ideas’ only so that the viewers are able to resonate with it; and the message of the advertisement reaches them effectively. Due to this very fact, all advertisements do not touch such a mark and as a result viewers forget most of them.

Below is such a list of some award winning, all- time best e- commerce campaigns that have surely grabbed a lot of attention because of the amazing strategies and hard work that has been put behind them:

 Argos

To strengthen its position in organic search and to generate more revenue from their channel, Argos collaborated with Net-booster and established a detailed outreach and activity plan as per their promotion trading calendar that supported seasonal trading priorities for more than 35,000 products.

In addition to this, for enhancing search engine results, Argos came up with techniques for both desktop and mobile site enhancements. For example, they improved their data intelligence, created a methodology for implementing search-friendly navigation and responsive design, made their webpages more SEO friendly and set up a new store locator section with more than 700 individual store pages, all with browseable link; to name a few.

As a result their market share increased marginally in a few months and revenue increased by 83%, this being the highest number ever recorded. As far as number of visits were concerned, it also increased by 20-55% on desktop sites and about 43% in case of mobile visits.

House of Fraser

To get better ROI for its advertising campaign, House of Fraser confederated with Criteo to reach a larger number of audiences across mobile and desktop devices. To reach full audience, they developed different strategies and full stacks of HTML5 banners to target users on certain mobile devices. They also deployed unique headers designed to place a first party cookie on browsers that had blocked third party cookies. This led to a holistic approach in targeting the audience, irrespective of the fact that they were using different devices for access.

As a result, they received 22 times more mobile clicks and 82 times more mobile sales. Share of Critoe’s sale also went from 2% to 32% in the same period.

Dixons Carphone (Curry)

With an aim to increase Curry’s presence within the online market camera space, the company collaborated with Greenland. Their marketing campaign was also divided in stages to achieve their objective systematically and in an organized manner. First step they took was to identify the product areas that would help them to succeed in this space. After this they identified keywords and phrases that would help them with a high search volume. The third step involved a two- pronged approach to onsite improvements. To ensure each of the webpage had the best chance of increasing its rank in the SERPs, the company did an analysis for both the technical and content elements. The last and final step of the campaign was their creative outreach campaign- ‘The six week photo challenge’ on Tech Talk. The challenge was outreached to industry bloggers and promoted via Facebook. They decided to give a camera as a winning prize so that more and more photography enthusiasts would participate in this challenge, which would obviously result in a tremendous reach.

 

Just like all others, this campaign also showed marvellous result. Because of this campaign, Curry’s reach in camera space more than doubled in nine months. In addition to this, their sales orders rose by 36% in comparison to pre- campaign period and the revenues increased by 41%.

Old Spice

This company started advertising their products on television in February, 2010 with their commercials starring actor Isaiah Mustafa aka the ‘Old Spice Guy’, whose name later became synonymous with the brand. These advertisements were created by Kennedy+ Wieden. The advertisement went by the catchphrase ‘The man your man could smell like’. Their very first advertisement was a viral hit which got 51 million views in a matter of very few days.

Because of this viral hit, Old Spice gained thousands of followers on Facebook and Twitter. Another reason behind this was the second strategy that the company used to be responsive and attract more and more viewers. To keep the brand active on internet, they started a video campaign where they responded to viewers’ questions by making personalised, small, scripted and funny videos in which Mustafa himself answered and interacted with the viewers. In about two days, the company made 186 such videos for the massively growing viewership base.  These videos got over 11 million views and the sales of the product increased many folds.

Domino’s Pizza

Domino’s Pizza aimed at making mobile its principle marketing medium and increase its sale. To achieve this objective, they allied with Arena and developed a three pronged strategy. Firstly, to make their brand more mobile- friendly and consistently user- friendly, they shifted to mobile- friendly customer emails.  After this, they ensured it becomes very easy for customers to place orders via mobiles. This led to the development of the Domino’s Pizza app. In final stage, to increase brand awareness of its new ordering system, they became principle partner for the X Factor mobile app to target the masses. Hence, Domino’s Pizza became an integral part of X Factor fan experience, and they started running mobile ads in sync with TV ones, allowing users to become the ‘fifth judge’ of the show in order to win prizes.

This certainly led to an increase in sales despite this being a period of seasonal sales decline. Their app was used by more than 1.6 million viewers now. During this period, their sales also increased by 23% and as a result they made large profits.

 

Must Have E-commerce Website Features

Internet offers a plethora of options for about everything; we can say it has in a way spoilt us for choices and at the same time, made our lives very, very easy. The internet’s popularity and acceptance at household level has led to its birth as a selling, buying and marketing medium. E-commerce has flourished massively over the years and now more and more people are accepting it as a way of trading and earning.

A website is the most basic and crucial tool for marketing, because of course you cannot sell your products or set up your business without an online portal and to fulfil the demands and needs of a diverse customer base, it is essential for an e- commerce platform to maintain a high quality, easily accessible, engaging, informative, user- friendly and an easily navigable website.

Wondering what all features to include in your e- commerce store so that it stands out? Here’s a simple guide to solve all your queries:

Constant support- Supporting and being available for you clients from beginning to end is important so that they do not feel neglected and get adequate help that they might need with respect to any problems or inconvenience they might face during their shopping experience. Poor support service can tarnish your brand’s reputation.

User- friendly interface- To give your consumers a hassle free shopping experience, your website should both be aesthetically pleasing and easy to navigate so that they find it an easy and pleasant experience.

Filter options- This too points at the ease of navigation, i.e. leading your customer from one piece of information to another related or relevant piece. Put categories and sub- categories beginning from your home page to other pages so that it creates a flow and customers can easily find what they are looking for. It is basically filtering and channelling information and content.

Multiple E- commerce themes- Put multiple themes on your website and colour code them according to the content. Try using same themes for similar content. This will make your website look more organised and colourful.

Theme customization- Have customised themes according to your needs and preferences on your webpages that compliments your content best, provides relevant information and doesn’t look abrupt or out of place. Also, try giving these feature to your customers as well so that they can personalise the themes and enjoy their shopping experience with you.

Font and colour customisable- Give the option of altering the colour and size of font to your customers for easy and clear visibility. It will help them to use the website in a better and well suited way, and they might end up using it for longer time duration. Ultimately, the content should be easily readable by the viewer.

Categories- Categorise the products you are selling on your portal into distinct, clear categories and give them a simple name. It will help the viewers to easily find what they are searching for.

Sub- categories- Similar to putting categories on your home page, add sub- categories under the main section and club similar products together. This section can also be put on the home page as a drop down box or you can take your viewers on the next page, depending on the number and type of options that you want to put under each main category.

SSL Certificate- A Secured Socket Layer certificate helps in improving the security of your portal. It allows secure connections from a web server to a browser when installed on a web server.

Custom domain- It gives a unique identity to your online store. It gives a branded name to your website and helps in easy navigation of your website on web.

Payment gateway integration- It is a merchant service by which an e- commerce portal authorizes direct payments for the purchases made by a consumer. Simply, it means giving an option to your customers of making payments online through a credit card or a debit card or by net banking.

Unlimited product uploads- Try not limiting or restricting your product range. Keep updating your online store and add new products from time to time to maintain the interests of consumers in your brand. Offer a large variety and options to viewers.

Unlimited image uploads- Same as for product uploads, keep updating fresh and new images of already existing and new products from different angles for easy understanding of customers and to provide them complete information about each and every product.

Newsletters and Emails- Keeping your clients informed and updated ensures a static consumer base. It informs them about the on goings of your online store, i.e. information about new products, discounts, sales, schemes etc. For this, newsletters can be given as a subscription offer that would directly reach to their mail inboxes. This is also a very good and effective marketing technique.

Updates- Notify your customers of the new happenings on your online store. Keep them engaged, informed and updated so that they stay in the same loop and remain an active part of the system.

Coupon generations- Give coupon codes on certain products or on total billing amount to your customers from time to time. It becomes exciting for the customers and it can also act as a reminder to shop again with your store.

Discounts- Another important point because of which people prefer online shopping over traditional method is discounts on branded products that they do not get from store outlets in the market. Put a varying discount range on your products to attract more customers and ensure that the trade is beneficial for both- seller and customers.

Gift vouchers- To encourage customer base, give them gift vouchers of small amounts occasionally. Also, first time customers should be offered a gift voucher on their first purchase.

Mobile optimized websites- Make sure that your website works well on different mobile versions as well since a large number of people use mobile phones to use and work on internet, because of this they should also get an easy access and clear visibility of your content on the online store.

SMS Notification- Just as email marketing, notifying customers through SMS is also a direct and efficient way of approaching current and new customers. Mobile penetration is the maximum as compared to other mediums, proving it to be one of the best methods of keeping your customers notified and updated.

Also, keep your customers updated with their orders and make it easy for them to track their orders as and when they want.

Live chat- Live chat helps in engaging with the customers by providing them suggestions, solving their queries and doubts. It is always preferred by customers because they get an instant response and resolve their issues. It avoids time wastage.

Easy checkout- Offer hassle free checkouts and quick payments to your customers as usually they are impatient and quick checkouts will save their time to provide them a satisfying experience.

Constant tech support- Constant tech supports from seller is very beneficial for the customers as they get options here to instantly contact your managing staff in case of any issues with their orders or otherwise. Provide them with an option to call or live chat instead of communicating over e-mails so that they get appropriate responses and solutions within minutes.

Blog integration- Almost every e- commerce website today has an integrated blog where they post relevant information related to the objective of their online store. It helps in engaging more viewers. Blog posts can be about new arrivals, exhibitions, collaborations, information, etc that could be useful for your customers.

Multiple currencies- To serve customers worldwide, your online portal should have multiple currency options for carrying out hassle free, direct payments. Try keeping the same cost for each product throughout the countries; and add varying shipping costs to cover overhead expenses.

Currency convertor- It well help the customers in paying for their orders as per the current exchange rates and make the payment process easier.

Invoice generation- Generate invoices for all the orders from your website on your backend to keep a tab of your sales. It also acts as a receipt or proof of purchase for consumers.

Real time customer tracking- As a seller you can use this feature to keep a track on the functioning and progress of your portal and keep yourself updated with consumer activities on your website. This helps to keep a tab on your performance.

Sales charts- This feature again is useful for the seller. It will help you get a detailed and systematic report of your sales. You can review your sales month wise or day wise, time of the day or month when number of shoppers is maximum or minimum and other factors affecting your sales can be measured through this.

Purchase history- By creating an account on your website, customers become a part of the system. They should have track of their previous purchases. By internet mapping, similar products can also be recommended to them and product ads can be shown to them on their different social media accounts.

Wish lists- This feature helps the customers to create a wish list on your website where they can save the product links they like or the products they are planning to buy in future. It helps them in making a consolidate list at a single place.

Client database- It refers to collecting information of your customer for further interactions. Database can have information like name, contact numbers, address, email id and purchase history and future needs. Benefits of maintaining a client database include: providing seller with all the personal details of consumers that could be used for updating them or contacting them; it will save consumer’s time each time they make a purchase and they would not require to put their same details again and again; help in making a report of your consumer base type and see what kind of pattern people follow while shopping, etc.

Basic SEO Optimization- Adding SEO friendly key words and content helps in increasing the reach of your brand by making it in the top results on any search engine. In other words, it helps in increasing your brand visibility.

Bulk upload- It is a time saving option for sellers to upload multiple photos and images or heavy files altogether within seconds. This will also lead to quick delivery of information about the products and access to consumers.

Cash on delivery- It is the most convenient and comfortable option for customers. Here they pay for the service once their desired product has reached their doorsteps. It is also the only and feasible option for customers who do not possess credit or debit cards or customers who are not comfortable with net banking. Because of COD option, E- commerce has seen a huge growth since its inception.

Live feeds- Putting live feeds from your different social media pages helps in engaging your viewers and provides them with better knowledge. It also breaks the monotony of a website as it is not static like the other content on your webpages. Judiciously choose images to put on your feed, don’t put lots of images otherwise it will lead to information overload and become chaotic.

Testimonials- Try placing your customer testimonials with images everywhere on your website. This creates a sense of authenticity and helps in gaining trust of your viewers and customers.

Multiple banners- Choose a good colour combination for your banners as it is most likely to attract the eye of the viewer. These banners should contain both images and short texts that can give a glimpse of your products and services. Multiple banners can be put on different webpages.

Text block- Based on your need, you can put multiple text blocks to break the monotony and make your portal look lively. These are beneficial as they can be used to display interactive content, information about schemes and promotions, etc. it helps in highlighting certain content that can be easily read in a glance by your viewers.

Video banner- Since videos are a better mode of communication, video banners can be put on different webpages of your portal. These are dynamic in nature as there is a constant sense of movement that helps creating more interest in viewers.

Look book- It is like giving suggestions to your viewers by putting different pieces of clothing together on a model so that it gives an idea how different items will look when put together. It is helpful for customers as they get recommendations.

For example: if a customer wants to buy a pair of khaki pants and is not sure what to wear with that, then he/ she can look at the look book and probably buy the same shirt and accessories that the model is exhibiting.

This is basically a type of marketing that helps generate more business.

Production designing- This is another way of attracting more viewers as it gives them an option of designing and customising products according to their likes and dislikes. Each component of the product here is designed and personalised by the customers themselves, hence, ensuring them to provide maximum satisfaction.

Parallax section– It can be put anywhere on your site to create a 3D effect by putting some content in the foreground and some content in the background, both at the same space but with varying speeds.

 

CONCLUSION

We see a lot of e- commerce stores coming up in the market that are doing very well, like Amazon and Flipkart, which have become a household name now.

Our e- commerce store, Styledge.in, is also excelling in this field and we have all these features on our website to provide the best and a very satisfying experience to our clients and customers.

The gist is to put maximum features that you can on your online store for a holistic approach. This will make it convenient for both you and your customers by smoothing the trade process. Remember, the more features you add, the easier subsequent tasks become.

FIVE REASONS WHY PEOPLE PREFER SHOPPING ONLINE

Online shopping has revolutionised the way we shop. We see more and more people switching from conventional shopping to online shopping because of its ease and perks. You name a product and undoubtedly you’ll find it on online stores, like Amazon, ebay, Flipkart and other big and small stores. Online shopping has become another example that shows how virtual media has become an inevitable part of our lives, since how people of all age groups rely on it and how it has profited the masses, sellers and customers alike. Moreover, it has increased employment opportunities and helps in economic growth as well. It has also led to coming up of new techniques and technologies for selling, marketing and providing the utmost shopping experience that aims at benefiting all.

Let’s take a look at the prominent reasons why people are moving towards online shopping culture:

Convenience

We have multiple reasons that point out towards the fact that online shopping has become so, so convenient. Online shopping saves us the time and energy that we would otherwise spend on physically going to the market and buying things that we need, which includes products ranging from toiletries to grocery to electronics to clothing. Also, things from all over the world are available to us at a single place which is just a click away. Moreover, buying and making payments online has become very convenient for customers because of digitalization and transparency in online banking.

Online shopping is also a very convenient way of shopping for people who want to send products to another city or for gifting products to your friends and relatives who they cannot easily meet.

Comfort

Online shopping provides people with the comfort and convenience to shop at any time of the day and from anywhere. It does not require them to be physically present at the shop and stand in lines in a crowded market and wait for their turns. You can browse; consider buying and examining the product at your own pace. You can also do your shopping in bits and pieces or however it suits you and your lifestyle. And what could be better than doing all this from your home!

Effortless

Unlike how physically shopping drains your energy and makes you tired, online shopping is effortless and quick. It saves you from trying or examining each and every product that you consider purchasing. After you have selected what you want to buy, making payments for your purchases has become even more effortless because of online banking. Within minutes, you can pay your bills via credit cards, debit cards or net banking. There is also an option of cash on delivery for people who are not comfortable with online banking. On top of it, your purchases are delivered at your doorstep and you don’t have to carry all the weight by yourself. See how effortless online shopping from start to end is.

Low prices

Who doesn’t love discounts? All online stores today provide items on discounted rates.  This is the due to the fact that all products reach you directly from the manufacturer and no middlemen are involved. Though the lowered rates vary from one product to another, they are still comparatively cheaper from what you will get from your local markets. This helps people to shop for essentials and luxury products in a budget and also helps in making huge savings. Moreover, these days most of the online stores give additional gift vouchers and discount coupons from time to time to encourage people to shop online frequently. Also, prices are further reduced at the time of big occasions, festival and sales.

User friendly

Since everyone is familiar with what online shopping is and at one point or the other they must have done it as well, shows us how well accustomed we have become with it. This can be contributed to the fact that how user friendly the process is from searching for a desired product to examining to buying to finally paying for it. Online stores all give recommendations and show related products that enhance our shopping experience and give us clarity.  Everything is simple, systematic and instructed such that there’s rare scope of mishappenings, cheatings or any such malpractices. Content available on websites are usually present in English, so that people who shop online are accustomed with the language as well. It makes work easier. Also, because products are usually priced in local currency or can be converted to it, this makes it even more user friendly for its customers.

What next? It’s sale time everywhere, so make a wish list of what all you want to purchase and quickly log on to your favourite shopping website. Happy shopping!o

ONLINE BUSINESS OPPORTUNITIES FOR 2017

With digitalization and increasing dependence on internet, providing and getting services has become easy, convenient, time saving and cheaper. With new technology come new ideas and inventions, giving birth to more opportunities in all fields for all people coming from different backgrounds. It also leads to rise in employment and gives birth to self-employment opportunities for people of different educational and economic backgrounds. Internet has largely benefited the lives of all in multiple ways. It can be said that internet has made the world shorter and has expanded horizons, both at the same time by connecting people from around the world and increasing their reach and creating new options for them to explore and achieve their goals.

Internet has a lot to offer and with talent and motivation, one can pursuit and achieve what they want.

As much as it can be emphasised, Internet is a boon that has become an integral part and our lives now depend on it for fulfilling many of our needs. To put it to better and more efficient use, people around the globe are coming up with business ideas to expand their work online and generate money through it. A compilation of 9 such upcoming business opportunities in current day, their needs and importance has been listed below:

Content provider

Internet industry thrives on content. Creating and putting good quality content is the key to gain more viewers and customers for any brand or business. On the same time, targeting multiple mediums and platforms helps in reaching out to a larger number of people thereby expanding your business. Content should be put online regularly so as not to lose your viewership. This makes good content the backbone of any webpage. Hence, for this reason companies hire people to keep their webpages active and responsive. It’s a good opportunity because of its high demand and people in this profession have a chance to earn really well through internet. Content here is not just limited to blog posts and write ups, but also includes graphics, animation, photography, and other creative streams, hence giving a chance to more and more people from different fields.

SEO consultant

Search Engine Optimization technique is used to put your content on the top of search engine results. SEO consultant develops techniques and strategies to increase the viewership of content. They provide advice, guidance and help to firms and companies. Their roles and responsibilities include- web page optimization, keyword research and analysis, internet mapping, diagnosing technical SEO issues and resolving them, getting higher goggle rankings, focusing on user experience, analysing online competition, copywriting, content development, web designing and development, using SEO tools to gain maximum output, etc

E-rental business

This is an online enterprise covering many branches in diverse fields, like luxury boat/ bus providers, party supplies supplier, transportation provider, etc, creates a really good opportunity for young and new entrepreneurs to set up their business online. Today we find all sorts of products and services on rent online.

Major benefit of rental business is that it doesn’t require much capital and manpower, and only a mind blowing strategy to make your way in the industry.

Web developer

A web developer’s task is to form coding programmes for designing and maintaining websites. Their work is to create user friendly websites that are creative, appealing, useful and informative.  Web developers are hired for both large and small scale businesses and they can also self- employ themselves, i.e. can develop their own websites for setting up a new business venture, though usually web developers are hired, hence becoming a link between clients and customers. Their work is project- focused and highly demanded.

Video editing provider

Impact of videos on viewers is greater than any other source of conveying your message since it is the only audio visual aid that has the tendency to influence and retain information in the minds of viewers for longer time as it targets more than one sense organs that include hearing, seeing and feeling, hence increasing the chances of retention. Also, people find it really interesting to watch short, fun and dialogue based videos to gain information and create a viewpoint. It highlights the reason why we see more and more videos on internet today and to satisfy the demands of viewers, increasing number of video editors are hired. It can also be seen in the rise of YouTube channels and different start-ups on Facebook and Instagram that today feature a lot of videos on their webpages. It has become an efficient way of generating large sums of money and is considered a decent profession now.

On-demand app creator

We see an abundance of on demand apps that offer any possible on demand services that one can think of. Because of great convenience and mobility, on demand apps are a rage, especially amongst the youth. Service like food delivery, hiring cabs, online bookings, ordering flowers, etc everything has been made possible within minutes. These apps have found their niche in the market and of course our lives, making simple tasks even more simple for us. Because of its success rate and growing demand; and the complicacies we tend to entangle ourselves within, on demand apps are our saviours. It is fruitful and a highly potential employment or income option.

Blogger

Considered an easy way of earning money through internet in the comfort of your home, blogging expands its branches in various fields and areas of interests. It is both trendy and informative on today’s internet that keeps us informed and updated about what’s happening around. Blogging is mainly putting up informative write ups and reviews by professionals for the benefit of others. People who are passionate about writing and researching are more likely to choose this as a full time profession because what could be better than doing what you love and obviously earning through it.

Bloggers work independently or for big brands. Their income scale is variable; nevertheless it is a well- paying profession.

E-commerce store owner

E- commerce is the process of buying and selling of products on internet through a website. With increasing number of shopper spending money online and choosing it over traditional shopping methods, e- commerce is a blossoming field. And just like on- demand apps, today all sorts of products, from essentials to luxury products, are available online that too with free delivery. In today’s world, where everyone is so busy, e-commerce stores are a blessing that save us lots of time and the cumbersome process of physically going to the market and getting are work done.

One of the major plus point of such a store is its availability, i.e. how they are open 24*7 and consumers get an option of shopping whenever it is convenient to them, which is why e- commerce is preferred over traditional shopping.

Other benefits for the owner of the business include- easy accessibility, possibility of reaching thousands of people, low maintenance and managing inventory and highly descriptive web pages to attract more people.

Affiliate marketing

Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

Working in this field offers few of the following benefits amongst many:

(a). Both affiliate and merchant benefit from a partnership as it’s an            interdependent relationship.

(b). Business can thrive on low capital investments.

(c). It is also an easy way of creating additional sources of income, if you are already working on your website.

(d). An affiliate marketer is his own boss and it is a comparatively easy job since an affiliate marketer doesn’t really need to worry about getting traffic, since that is the work of the merchant; instead they just have to promote and resell the products.

(e). It can also be taken as a part time work since the job doesn’t require much time and can also be done from home.

GUIDE TO ONLINE MARKETING

As the name suggests, online marketing can be described as marketing of your business online, i.e. spreading the word about your brand using Internet. It is a way of engaging with the masses via virtual media. Online marketing is basically a set of rules and methodologies used for promotion of a brand. Increasing traffic towards your brand is beneficial as it helps your services to reach a large number of people at once, leads to your brand’s exponential growth, reduces expenses and improves customer service and relations.

Online marketing, basically used for making connections and gaining customers, is one of the most efficient ways to expand and establish your business on internet. It is a not-so-difficult method essential for every business in today’s world if you want to make a space for yourself in the industry.

Here’s a sequential guide to online marketing:

Directing your focus on your consumers

Primary focus to sell your products and services should be on consumers as they are the recipients here and your business depends entirely on how they react to your brand. Hence, it forms an inter dependence between the two parties who cannot thrive without one another. Because of this simple fact, strategizing and marketing should be done around them to get the best out of your work.

Focusing on the needs and demands of your consumers

Knowing your customers and catering to the needs of a diverse audience helps in forming clear objectives for your online marketing. It is one of the initial steps that determine the course of action. Knowing what your customer wants helps you in figuring out how to deliver your services to them in the most efficient way possible.

Getting involved on social media

Engage with your customers and try making a positive relationship with them on social media platforms. Focus here should be on both- likes, retweets, statistics, etc and addressing the queries and issues of your consumer. Make them feel important and valuable to gain their trust. Getting involved on internet serves a dual purpose, one reaching out and connecting with people, and the second purpose is to help your brand in keeping a check of your work, i.e. how you are performing in the market, what can be done to improve your performance, what is going well and other related questions that help in keeping a tab of your work. In all, involving on social media helps in creating brand awareness, credibility and authority.

Platforms that should be considered for said tasks, apart from your website, could include Facebook, LinkedIn, Twitter, Instagram, WordPress, etc

Strategy for increasing traffic

Strategizing and forming a plan of action is one of the key steps in online marketing as without a plan things tend to go haywire and fail to give desirable results. Existing strategies should be implemented systematically and actively. Also, meanwhile you should think about new strategies to catch attention of more viewers. Connecting with the right customers is equally essential, i.e. people who are most likely to get influenced by it and buy your products, otherwise your efforts go in vain and yield no results.

Advertising also helps in bringing new visitors to your website or webpages. Create short, creative ads that make viewers curious about your brand. Also, different channels and techniques could be used for traffic acquisition, like PPC, SEO, content marketing and other similar techniques. It becomes a challenge here to serve something new on the plate from already existing techniques so that your brand stands out from the crowd.

 Audience relations by content marketing

As emphasised earlier, PR and healthy relationship with your audience/ customers is very crucial for your business. It is reflected in the content you put on your webpages and the response you get on it by your audience.

Content marketing is basically interacting with your viewers through the content you put online. It involves videos, articles, write ups, blog posts, infographics, tutorials, webinars, etc. Provide good quality and catchy content regularly to your viewers to expand your customer base.

Using different channels for online marketing

Online marketing is not limited to a single platform, technique or strategy; but involves various sub categories that serve different purposes, which can be paid or unpaid, will reach to a large number of audiences at once or can be personalised, at the end aiming for the common objective that is to increase viewership and customer number for your brand.

Online marketing should not be restricted to a single platform and most of the platforms should be targeted at the same time to achieve the maximum number of viewers possible

Following are the major sub-categories for online marketing:

SEO- k.a. Search Engine Optimization is the optimizing process such that your content shows on the top result on search engines. It involves methodologies and tactics used for increasing visitor numbers on a website, such that it becomes top popular result.

SEM – Search Engine Marketing is basically paid SEO. It is a type of paid online marketing that ensures your content is visible in the top searches of search engines.

Content Marketing- Creating and sharing material online (write ups, quizzes, videos, gifs, etc) to broadcast your content and your brand in different forms on multiple online platforms is content marketing. It helps in creating interests of the audience in a creative and fun way. Good content marketing ensures better results since content is everything.

Social Media Marketing- Social media industry is huge and is growing rapidly and to put it to best use, business companies use this platform to reach the masses since everyone is well equipped with social media nowadays.

PPC- It refers to getting paid for each click on an advertisement that you create and put on social media sites that helps in generating revenues and capital for your brand.

Affiliate Marketing- Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

E-mail Marketing- It is a personalised and effective way of getting in touch with your audience. It helps in rapport building and making intimate connections as it forms a one to one connection, and hence better chances for your business to flourish.

Analytics and stats

At the end what matters the most is numbers and statistics that you achieve on your webpage and where you stand in comparison with your competitors. It points at the number of people you reached, viewers you got and ultimately the number of customers you have. A detailed analysis and keeping an eye on statistics lets you know how you are performing in the industry, what needs to be amended or added or maintained for the benefit of your business. You should be regularly updated with the on- goings in the market to make sure you stay at the top of your game.

How to Sell Clothing Online ?

With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.

Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.

Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:

CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE

Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.

The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.

CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS

Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.

FIX PRICES OF THE PRODUCT

Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.

UPLOAD IMAGES

Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.

PRODUCT DESCRIPTION

Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc

MARKETING AND ADVERTISING YOUR PRODUCT

Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.

Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.

CHOOSING THE RIGHT DELIVERY PARTNERS

Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.

TRANSACTION OF MONEY AND OTHER FACILITIES

Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.

Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.

ACTIVE INTERACTIONS WITH THE CUSTOMER

Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.

However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.

How to start selling Electronics Online ?

People splurge on Electronics these days. With fewer overheads than a physical store, E-commerce sites are able to sell online at good margins yet attractive prices. Listed are few things you need to take care of before you start selling online:

 

MAKE A PLAN:

The first step is, decide what type of electronics you want to sell as there are a lot of varieties. Differentiate your business by pursuing a niche market strategy, beginning with an honest assessment of your core competencies.

MAP YOUR GROWTH:

Try going with surveys to know what a customer needs and study your competitors, this helps in measuring your growth potential.

GET A DOMAIN NAME:

A web Domain is like your address. Choose your web address so your customers know where to find you. Once you get your domain registered you can start working on your brand creative’s and branding .

USER-FRIENDLY SITE:

A Customer may search for a particular product, use categories and subcategories to give them a hassle free shopping experience. A clean UI which concentrates more on your products is always a good option. Ensure you make your product the center of attention. Make sure your Add to Cart button is given at most importance because at the end  it will ensure conversions .

INFORMATION:
Before investing in electronics research is what every buyer does. Unlike clothes or accessories electronics are pricey and an investment. Ensure your website has necessary tables and neatly displayed bullet points giving information about the features of each product .

PAYMENTS GATEWAY:

Electronics are generally on the higher side  and most buyers would rather prefer to pay online, give them the option for the same.  Cash on Delivery for a laptop or mobile may not be as convenient so don’t forget to integrate a good and reliable payment gateway.

AFTER SALES SERVICES:

After sales services could be crucial to your business especially when you are selling electronics. More often than not clients may not know how to setup the product (Even when they have a manual to refer to). In such cases, you can have a live chat option on your website or have necessary FAQs below products to reach out to your clients thus giving them a sense of surety in your product and introducing a trust factor without them even realizing

ACCESSORIES:

Offer your customers with free accessories like free Oven Mittens on buying an Oven or free cookbooks on the purchase of kitchen appliances. Combo offers at lower rates could work well. Because who does not like a little extra every once in awhile?

SEASONAL OFFERS:

Take advantage of the present situation but plan in advance! People tend to buy products like Air Coolers in summers. Christmas may see a spike in OTG sales. Give your buyer’s an incentive to buy from you in the form of freebies or discounts.

STAY CONNECTED:

Use email marketing to stay connected with your customer’s. Send them emails asking for their feedback on the products. Send them a thank you note. Interact and stay connected!

STAY UPDATED:

Always ensure you keep your customers updated about new products and offers. Nurture your relationship with them and make sure to always keep building on the trust factor. Because once they believe your products are genuine they won’t bat an eye to buy from you the next time!

The Ultimate Guide To An E-commerce Online Business !

 

With the e-commerce business booming today, a large number of online marketplaces are coming up. In such a business scenario, what can you do set your business apart from the rest?

What is your USP?

There are over one hundred thousand E-commerce websites. That’s right, one hundred thousand. A business that is a class apart has a unique selling proposition. “The purpose of a marketing campaign is to create a customer who creates customers.”[1]

Your website- Appearance and Navigation

When a user is buying products off your website, they want to utilize minimum efforts on figuring out how it works. A prudent designer will construct a user-friendly interface and a simple navigation for maximum output.

Styledge offers website templates for budding e-commerce businesses that can make the look and feel of your website user-friendly.

Social Media Marketing

Technology has made the world a global village. We are all connected by one platform- social media. Active engagement with your user base through blog posts, graphics, videos and polls will bolster the outreach of your business. The new “live” feature available on various social media platforms now will definitely establish a stronger connection with your consumers.

A Shipping Strategy That Sails Your Boat

Delivery logistics and management are the most critical aspects of e-commerce businesses.

With Styledge, you can now manage your logistics and make product delivery efficient, faster and well-administered. After all, logistics is the key to e-commerce. Click here[2] to find out why.

SEO, SEO, SEO

It has been said and done, but the power of a strong SEO strategy cannot be underestimated. Invest in the correct workforce that uses suitable tools to bring about both on-page and off-page optimization. Invest in Google AdWords (and the likes). Several effective tools are available online to assist you in your SEO endeavor.

 

Styledge will keep sharing interesting insights, tips and statistics for budding e-commerce businesses. Watch this space for more such articles and you will watch your business grow.

 

[1] Source: Mad Over Marketing Quotes

[2] Link to article on Logistics: The Key to E-commerce

 

 

 

7 E-commerce Trends Of 2017

Rapid. Fast. Fleeting.

7 E-commerce Trends For 2017

Technology has accelerated the workings of every business. New changes are introduced everyday and here is a compilation of some trends in e-commerce that have come about in the last year.

 

  • More intelligent E-commerce sites.

The ability to capture data has brought the evolution of intelligent vendors. Based o the previous search history of the user, our tools can now suggest similar objects to him/her. Information such as location, age, professional interests etc can be easily extracted and used to direct sales and advertisements in that manner.

 

  • Subscription based models

These drive repeated visits from the same set of customers in addition to acquiring new ones. Alerting the user about the new strategies using effective email marketing can get you some loyal customers.

 

  • After the sale

The chain of actions does not end at delivery any more. After sales logistics management, customer care services and effective marketing to make your buyer return are some of the tactics used by e-commerce giants today. Styledge offers effective logistics management for e-commerce ventures.

 

  • Going mobile

Statistics say that mobile phones accounted for 59% of all website sessions but only 38% really resulted in a conversion. This is because laptops/personal computers are considered to be more secure than a cell phone. However, with phone apps for every business, the conversion rate from mobile devices can now be enhanced.

 

  • Is Black Friday here to stay?

Large scale discounts over a short period of time may have been an attractive strategy once upon a time. The question remains whether customers would appreciate lucrative offers for a longer period of time or splurge within a couple of days.

 

  • Digital India

With demonetisation, a steady decline in cash-on-delivery schemes is seen. A cash crunch was bound to make digital payments and e-wallets revolutionise e-commerce as we know it.

 

  • New Categories and Creative Ventures

Over and above discounted prices, e-commerce ventures today are keen on introducing a wide variety of categories. They don’t just stop there. Creative marketing campaigns with increased customer involvement are the key to draw more consumers towards your e-commerce website.

 

Change with the times and think out of the box. Adapting to these new trends with your own business strategy should drive your sales up by a multitude.

 

 

E-commerce: Myths v/s Reality

E-commerce :Myths Vs Reality

 

While it is exciting to set up a business of our own, there are often doubts lurking at the back of our minds. A lot of entrepreneurs enter the world of business through e-commerce ventures. It is imperative that we do not harbor any misconceptions

This is an effort to debunk the common myths associated with E-commerce businesses.

    1. E-commerce businesses run without any capital or maintenance costs.
      Any business you choose will necessarily require an input in terms of money. A viable e-commerce business must have a user-friendly and self-sufficient website. A mobile phone application would just be a cherry on top. This technical work requires monetary compensation.
      As your business grows, it is inevitable that maintenance and logistics will cost you money.
    2. As long as I have a website- any kind of website, I am set.
      Merely having a working website does not ensure good customer experience. The user interface needs to be friendly and welcoming. The services provided should be easy to understand.
    3. Having an amazing website will definitely attract traction.
      As much as we’d all love for that to happen, gathering those precious clicks and views is a tough task indeed. You need efficient digital marketing and social media campaigns to get that beloved spot on the popularity chart. Having an SEO expert on your team is a must. Get creative. Get engaging. You’ll get the audience.
    4. You don’t need any experience to set up an E-commerce business.
      E-commerce business is ultimately like any other business. You need to have a sound knowledge of financing, marketing and team management. Styledge provides a lucrative development environment for budding e-commerce ideas.
    5. It’s going to be a cakewalk.
      The last and the most common misconception.
      It takes consistency and hard work to see any business through. In the case of e-commerce businesses, excellent product quality coupled with an engaging outreach programme will turn things in your favour.

We, at Styledge, offer a stimulating environment for budding E-commerce websites. We believe that our growth lies with yours.

Have an E-commerce idea? Get started on Styledge today!