People splurge on Electronics these days. With fewer overheads than a physical store, E-commerce sites are able to sell online at good margins yet attractive prices. Listed are few things you need to take care of before you start selling online:
MAKE A PLAN:
The first step is, decide what type of electronics you want to sell as there are a lot of varieties. Differentiate your business by pursuing a niche market strategy, beginning with an honest assessment of your core competencies.
MAP YOUR GROWTH:
Try going with surveys to know what a customer needs and study your competitors, this helps in measuring your growth potential.
GET A DOMAIN NAME:
A web Domain is like your address. Choose your web address so your customers know where to find you. Once you get your domain registered you can start working on your brand creative’s and branding .
A Customer may search for a particular product, use categories and subcategories to give them a hassle free shopping experience. A clean UI which concentrates more on your products is always a good option. Ensure you make your product the center of attention. Make sure your Add to Cart button is given at most importance because at the end it will ensure conversions .
Before investing in electronics research is what every buyer does. Unlike clothes or accessories electronics are pricey and an investment. Ensure your website has necessary tables and neatly displayed bullet points giving information about the features of each product .
Electronics are generally on the higher side and most buyers would rather prefer to pay online, give them the option for the same. Cash on Delivery for a laptop or mobile may not be as convenient so don’t forget to integrate a good and reliable payment gateway.
AFTER SALES SERVICES:
After sales services could be crucial to your business especially when you are selling electronics. More often than not clients may not know how to setup the product (Even when they have a manual to refer to). In such cases, you can have a live chat option on your website or have necessary FAQs below products to reach out to your clients thus giving them a sense of surety in your product and introducing a trust factor without them even realizing
Offer your customers with free accessories like free Oven Mittens on buying an Oven or free cookbooks on the purchase of kitchen appliances. Combo offers at lower rates could work well. Because who does not like a little extra every once in awhile?
Take advantage of the present situation but plan in advance! People tend to buy products like Air Coolers in summers. Christmas may see a spike in OTG sales. Give your buyer’s an incentive to buy from you in the form of freebies or discounts.
Use email marketing to stay connected with your customer’s. Send them emails asking for their feedback on the products. Send them a thank you note. Interact and stay connected!
Always ensure you keep your customers updated about new products and offers. Nurture your relationship with them and make sure to always keep building on the trust factor. Because once they believe your products are genuine they won’t bat an eye to buy from you the next time!