“Every piece of Jewellery tells a story.”
If you are the kind of storyteller who makes her stories in the form of her jewellery designs, I’m sure you’re reading this from the founder’s cabin of your brand new jewellery business.
Make it official
Register your business as a “private limited” business for business benefits such as liability protection. The most common business mistake is not separating your personal bank account from that of your business.
Put your soul into your designs
Designing a large number of pieces that don’t really have a theme, voice or concept will not give you the market presence you want. You must design pieces that merchandise well together. Your products must have a story and a soul. Make use of jewellery-specific design software such as Rhinojewel, Matrix and JewelCAD.
How much is it?
Determining the cost for your products and designs may put you in an imbroglio. Adding your hourly labour costs to the raw material expenses, with a predetermined margin of profit is the general approach on this front. However, being market conscious is key, here. Selling Rs. 2000 products at the local flea market may not work for you. Perhaps selling the same product on an e-commerce platform may work wonders.
Speaking of E-commerce, yes, go online.
Realize that your work is a piece of art. It deserves to be displayed around- especially on the internet. Your e-commerce website must do justice to your designs. It is absolutely imperative for you to have a website. For some amazing website templates, check out what Styledge provides.
Special care must be taken to ensure that your designs are photographed perfection before taking them online.
Be patient and work on branding.
Overnight success is a myth. To settle into your business and to acquire a strong market presence may take time.
Now that you have your website and your products in place, pick that one profile that you want your business to have and work towards it. An active social media presence and on-ground marketing can help you achieve this.
Stay calm and watch, as the gold you made glitters and your diamonds shine.