With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.
Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.
Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:
CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE
Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.
The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.
CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS
Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.
FIX PRICES OF THE PRODUCT
Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.
Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.
Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc
MARKETING AND ADVERTISING YOUR PRODUCT
Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.
Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.
CHOOSING THE RIGHT DELIVERY PARTNERS
Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.
TRANSACTION OF MONEY AND OTHER FACILITIES
Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.
Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.
ACTIVE INTERACTIONS WITH THE CUSTOMER
Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.
However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.