The Ultimate Guide To An E-commerce Online Business !

 

With the e-commerce business booming today, a large number of online marketplaces are coming up. In such a business scenario, what can you do set your business apart from the rest?

What is your USP?

There are over one hundred thousand E-commerce websites. That’s right, one hundred thousand. A business that is a class apart has a unique selling proposition. “The purpose of a marketing campaign is to create a customer who creates customers.”[1]

Your website- Appearance and Navigation

When a user is buying products off your website, they want to utilize minimum efforts on figuring out how it works. A prudent designer will construct a user-friendly interface and a simple navigation for maximum output.

Styledge offers website templates for budding e-commerce businesses that can make the look and feel of your website user-friendly.

Social Media Marketing

Technology has made the world a global village. We are all connected by one platform- social media. Active engagement with your user base through blog posts, graphics, videos and polls will bolster the outreach of your business. The new “live” feature available on various social media platforms now will definitely establish a stronger connection with your consumers.

A Shipping Strategy That Sails Your Boat

Delivery logistics and management are the most critical aspects of e-commerce businesses.

With Styledge, you can now manage your logistics and make product delivery efficient, faster and well-administered. After all, logistics is the key to e-commerce. Click here[2] to find out why.

SEO, SEO, SEO

It has been said and done, but the power of a strong SEO strategy cannot be underestimated. Invest in the correct workforce that uses suitable tools to bring about both on-page and off-page optimization. Invest in Google AdWords (and the likes). Several effective tools are available online to assist you in your SEO endeavor.

 

Styledge will keep sharing interesting insights, tips and statistics for budding e-commerce businesses. Watch this space for more such articles and you will watch your business grow.

 

[1] Source: Mad Over Marketing Quotes

[2] Link to article on Logistics: The Key to E-commerce

 

 

 

7 E-commerce Trends Of 2017

Rapid. Fast. Fleeting.

7 E-commerce Trends For 2017

Technology has accelerated the workings of every business. New changes are introduced everyday and here is a compilation of some trends in e-commerce that have come about in the last year.

 

  • More intelligent E-commerce sites.

The ability to capture data has brought the evolution of intelligent vendors. Based o the previous search history of the user, our tools can now suggest similar objects to him/her. Information such as location, age, professional interests etc can be easily extracted and used to direct sales and advertisements in that manner.

 

  • Subscription based models

These drive repeated visits from the same set of customers in addition to acquiring new ones. Alerting the user about the new strategies using effective email marketing can get you some loyal customers.

 

  • After the sale

The chain of actions does not end at delivery any more. After sales logistics management, customer care services and effective marketing to make your buyer return are some of the tactics used by e-commerce giants today. Styledge offers effective logistics management for e-commerce ventures.

 

  • Going mobile

Statistics say that mobile phones accounted for 59% of all website sessions but only 38% really resulted in a conversion. This is because laptops/personal computers are considered to be more secure than a cell phone. However, with phone apps for every business, the conversion rate from mobile devices can now be enhanced.

 

  • Is Black Friday here to stay?

Large scale discounts over a short period of time may have been an attractive strategy once upon a time. The question remains whether customers would appreciate lucrative offers for a longer period of time or splurge within a couple of days.

 

  • Digital India

With demonetisation, a steady decline in cash-on-delivery schemes is seen. A cash crunch was bound to make digital payments and e-wallets revolutionise e-commerce as we know it.

 

  • New Categories and Creative Ventures

Over and above discounted prices, e-commerce ventures today are keen on introducing a wide variety of categories. They don’t just stop there. Creative marketing campaigns with increased customer involvement are the key to draw more consumers towards your e-commerce website.

 

Change with the times and think out of the box. Adapting to these new trends with your own business strategy should drive your sales up by a multitude.

 

 

Why An E-commerce Business Is A Good Idea ?

E-commerce , website ,Business ,Idea, Sell Online ,Sellers

Technology has made the world a global village today. Our economy is largely dependent on how we use out technical platforms in our field of work.

 In this evolution, e-commerce has spread its wings far and wide and is rapidly becoming a lucrative business avenue. In the current business scenario, opening an e-commerce initiative is a wise choice.

 1. Make hay while the sun shines!

The popular market research company Emarketer predicts that e-commerce sales across the globes will reach $2.5 Trillion by the end of 2018. If you believe in striking while the iron is hot, an e-commerce business idea in this working environment will be a pot of gold for you.

 2. It’s simple, really.

It is no longer difficult to establish an e-commerce business. The internet has provided us with so many technical and logistical tools to help us out. We, at Styledge, offer an array of solutions to businesses that wish to open their e-commerce platforms using our services.

 3. The trend of online shopping and transactions has never risen more steeply before.

With every other person placing orders on various e-commerce vendors, it is evident that e-commerce suits the liking of the average individual today. Long commutes, unending waits and increased ‘online’ time have contributed to a high traffic on such platforms. It is said that at least 80% of the citizens of the world have at least once made an online purchase.

 4. It’s user-friendly.

The entire mechanism of e-commerce platforms is easy to understand. Styledge offers a range of responsive themes to design your website in the manner you like. A user with basic knowledge of how a computer works can also avail of e-commerce facilities.

 5. Join the brigade of quick earning.

With an e-commerce platform ready to deploy your business, you can sit back and relax as your products sell themselves. This, of course, comes with a plethora of conditions- effective marketing and business strategies. Styledge offers lucrative solutions to these issues and in no time, can make you the master of the e-commerce game.

 It is pretty clear that e-commerce is here to stay. What remains to be seen is how we make use of this concept to the best of our abilities.

E-commerce: Myths v/s Reality

E-commerce :Myths Vs Reality

 

While it is exciting to set up a business of our own, there are often doubts lurking at the back of our minds. A lot of entrepreneurs enter the world of business through e-commerce ventures. It is imperative that we do not harbor any misconceptions

This is an effort to debunk the common myths associated with E-commerce businesses.

    1. E-commerce businesses run without any capital or maintenance costs.
      Any business you choose will necessarily require an input in terms of money. A viable e-commerce business must have a user-friendly and self-sufficient website. A mobile phone application would just be a cherry on top. This technical work requires monetary compensation.
      As your business grows, it is inevitable that maintenance and logistics will cost you money.
    2. As long as I have a website- any kind of website, I am set.
      Merely having a working website does not ensure good customer experience. The user interface needs to be friendly and welcoming. The services provided should be easy to understand.
    3. Having an amazing website will definitely attract traction.
      As much as we’d all love for that to happen, gathering those precious clicks and views is a tough task indeed. You need efficient digital marketing and social media campaigns to get that beloved spot on the popularity chart. Having an SEO expert on your team is a must. Get creative. Get engaging. You’ll get the audience.
    4. You don’t need any experience to set up an E-commerce business.
      E-commerce business is ultimately like any other business. You need to have a sound knowledge of financing, marketing and team management. Styledge provides a lucrative development environment for budding e-commerce ideas.
    5. It’s going to be a cakewalk.
      The last and the most common misconception.
      It takes consistency and hard work to see any business through. In the case of e-commerce businesses, excellent product quality coupled with an engaging outreach programme will turn things in your favour.

We, at Styledge, offer a stimulating environment for budding E-commerce websites. We believe that our growth lies with yours.

Have an E-commerce idea? Get started on Styledge today!