Rapid. Fast. Fleeting.
Technology has accelerated the workings of every business. New changes are introduced everyday and here is a compilation of some trends in e-commerce that have come about in the last year.
- More intelligent E-commerce sites.
The ability to capture data has brought the evolution of intelligent vendors. Based o the previous search history of the user, our tools can now suggest similar objects to him/her. Information such as location, age, professional interests etc can be easily extracted and used to direct sales and advertisements in that manner.
- Subscription based models
These drive repeated visits from the same set of customers in addition to acquiring new ones. Alerting the user about the new strategies using effective email marketing can get you some loyal customers.
- After the sale
The chain of actions does not end at delivery any more. After sales logistics management, customer care services and effective marketing to make your buyer return are some of the tactics used by e-commerce giants today. Styledge offers effective logistics management for e-commerce ventures.
- Going mobile
Statistics say that mobile phones accounted for 59% of all website sessions but only 38% really resulted in a conversion. This is because laptops/personal computers are considered to be more secure than a cell phone. However, with phone apps for every business, the conversion rate from mobile devices can now be enhanced.
- Is Black Friday here to stay?
Large scale discounts over a short period of time may have been an attractive strategy once upon a time. The question remains whether customers would appreciate lucrative offers for a longer period of time or splurge within a couple of days.
- Digital India
With demonetisation, a steady decline in cash-on-delivery schemes is seen. A cash crunch was bound to make digital payments and e-wallets revolutionise e-commerce as we know it.
- New Categories and Creative Ventures
Over and above discounted prices, e-commerce ventures today are keen on introducing a wide variety of categories. They don’t just stop there. Creative marketing campaigns with increased customer involvement are the key to draw more consumers towards your e-commerce website.
Change with the times and think out of the box. Adapting to these new trends with your own business strategy should drive your sales up by a multitude.