FIVE REASONS WHY PEOPLE PREFER SHOPPING ONLINE

Online shopping has revolutionised the way we shop. We see more and more people switching from conventional shopping to online shopping because of its ease and perks. You name a product and undoubtedly you’ll find it on online stores, like Amazon, ebay, Flipkart and other big and small stores. Online shopping has become another example that shows how virtual media has become an inevitable part of our lives, since how people of all age groups rely on it and how it has profited the masses, sellers and customers alike. Moreover, it has increased employment opportunities and helps in economic growth as well. It has also led to coming up of new techniques and technologies for selling, marketing and providing the utmost shopping experience that aims at benefiting all.

Let’s take a look at the prominent reasons why people are moving towards online shopping culture:

Convenience

We have multiple reasons that point out towards the fact that online shopping has become so, so convenient. Online shopping saves us the time and energy that we would otherwise spend on physically going to the market and buying things that we need, which includes products ranging from toiletries to grocery to electronics to clothing. Also, things from all over the world are available to us at a single place which is just a click away. Moreover, buying and making payments online has become very convenient for customers because of digitalization and transparency in online banking.

Online shopping is also a very convenient way of shopping for people who want to send products to another city or for gifting products to your friends and relatives who they cannot easily meet.

Comfort

Online shopping provides people with the comfort and convenience to shop at any time of the day and from anywhere. It does not require them to be physically present at the shop and stand in lines in a crowded market and wait for their turns. You can browse; consider buying and examining the product at your own pace. You can also do your shopping in bits and pieces or however it suits you and your lifestyle. And what could be better than doing all this from your home!

Effortless

Unlike how physically shopping drains your energy and makes you tired, online shopping is effortless and quick. It saves you from trying or examining each and every product that you consider purchasing. After you have selected what you want to buy, making payments for your purchases has become even more effortless because of online banking. Within minutes, you can pay your bills via credit cards, debit cards or net banking. There is also an option of cash on delivery for people who are not comfortable with online banking. On top of it, your purchases are delivered at your doorstep and you don’t have to carry all the weight by yourself. See how effortless online shopping from start to end is.

Low prices

Who doesn’t love discounts? All online stores today provide items on discounted rates.  This is the due to the fact that all products reach you directly from the manufacturer and no middlemen are involved. Though the lowered rates vary from one product to another, they are still comparatively cheaper from what you will get from your local markets. This helps people to shop for essentials and luxury products in a budget and also helps in making huge savings. Moreover, these days most of the online stores give additional gift vouchers and discount coupons from time to time to encourage people to shop online frequently. Also, prices are further reduced at the time of big occasions, festival and sales.

User friendly

Since everyone is familiar with what online shopping is and at one point or the other they must have done it as well, shows us how well accustomed we have become with it. This can be contributed to the fact that how user friendly the process is from searching for a desired product to examining to buying to finally paying for it. Online stores all give recommendations and show related products that enhance our shopping experience and give us clarity.  Everything is simple, systematic and instructed such that there’s rare scope of mishappenings, cheatings or any such malpractices. Content available on websites are usually present in English, so that people who shop online are accustomed with the language as well. It makes work easier. Also, because products are usually priced in local currency or can be converted to it, this makes it even more user friendly for its customers.

What next? It’s sale time everywhere, so make a wish list of what all you want to purchase and quickly log on to your favourite shopping website. Happy shopping!o

ONLINE BUSINESS OPPORTUNITIES FOR 2017

With digitalization and increasing dependence on internet, providing and getting services has become easy, convenient, time saving and cheaper. With new technology come new ideas and inventions, giving birth to more opportunities in all fields for all people coming from different backgrounds. It also leads to rise in employment and gives birth to self-employment opportunities for people of different educational and economic backgrounds. Internet has largely benefited the lives of all in multiple ways. It can be said that internet has made the world shorter and has expanded horizons, both at the same time by connecting people from around the world and increasing their reach and creating new options for them to explore and achieve their goals.

Internet has a lot to offer and with talent and motivation, one can pursuit and achieve what they want.

As much as it can be emphasised, Internet is a boon that has become an integral part and our lives now depend on it for fulfilling many of our needs. To put it to better and more efficient use, people around the globe are coming up with business ideas to expand their work online and generate money through it. A compilation of 9 such upcoming business opportunities in current day, their needs and importance has been listed below:

Content provider

Internet industry thrives on content. Creating and putting good quality content is the key to gain more viewers and customers for any brand or business. On the same time, targeting multiple mediums and platforms helps in reaching out to a larger number of people thereby expanding your business. Content should be put online regularly so as not to lose your viewership. This makes good content the backbone of any webpage. Hence, for this reason companies hire people to keep their webpages active and responsive. It’s a good opportunity because of its high demand and people in this profession have a chance to earn really well through internet. Content here is not just limited to blog posts and write ups, but also includes graphics, animation, photography, and other creative streams, hence giving a chance to more and more people from different fields.

SEO consultant

Search Engine Optimization technique is used to put your content on the top of search engine results. SEO consultant develops techniques and strategies to increase the viewership of content. They provide advice, guidance and help to firms and companies. Their roles and responsibilities include- web page optimization, keyword research and analysis, internet mapping, diagnosing technical SEO issues and resolving them, getting higher goggle rankings, focusing on user experience, analysing online competition, copywriting, content development, web designing and development, using SEO tools to gain maximum output, etc

E-rental business

This is an online enterprise covering many branches in diverse fields, like luxury boat/ bus providers, party supplies supplier, transportation provider, etc, creates a really good opportunity for young and new entrepreneurs to set up their business online. Today we find all sorts of products and services on rent online.

Major benefit of rental business is that it doesn’t require much capital and manpower, and only a mind blowing strategy to make your way in the industry.

Web developer

A web developer’s task is to form coding programmes for designing and maintaining websites. Their work is to create user friendly websites that are creative, appealing, useful and informative.  Web developers are hired for both large and small scale businesses and they can also self- employ themselves, i.e. can develop their own websites for setting up a new business venture, though usually web developers are hired, hence becoming a link between clients and customers. Their work is project- focused and highly demanded.

Video editing provider

Impact of videos on viewers is greater than any other source of conveying your message since it is the only audio visual aid that has the tendency to influence and retain information in the minds of viewers for longer time as it targets more than one sense organs that include hearing, seeing and feeling, hence increasing the chances of retention. Also, people find it really interesting to watch short, fun and dialogue based videos to gain information and create a viewpoint. It highlights the reason why we see more and more videos on internet today and to satisfy the demands of viewers, increasing number of video editors are hired. It can also be seen in the rise of YouTube channels and different start-ups on Facebook and Instagram that today feature a lot of videos on their webpages. It has become an efficient way of generating large sums of money and is considered a decent profession now.

On-demand app creator

We see an abundance of on demand apps that offer any possible on demand services that one can think of. Because of great convenience and mobility, on demand apps are a rage, especially amongst the youth. Service like food delivery, hiring cabs, online bookings, ordering flowers, etc everything has been made possible within minutes. These apps have found their niche in the market and of course our lives, making simple tasks even more simple for us. Because of its success rate and growing demand; and the complicacies we tend to entangle ourselves within, on demand apps are our saviours. It is fruitful and a highly potential employment or income option.

Blogger

Considered an easy way of earning money through internet in the comfort of your home, blogging expands its branches in various fields and areas of interests. It is both trendy and informative on today’s internet that keeps us informed and updated about what’s happening around. Blogging is mainly putting up informative write ups and reviews by professionals for the benefit of others. People who are passionate about writing and researching are more likely to choose this as a full time profession because what could be better than doing what you love and obviously earning through it.

Bloggers work independently or for big brands. Their income scale is variable; nevertheless it is a well- paying profession.

E-commerce store owner

E- commerce is the process of buying and selling of products on internet through a website. With increasing number of shopper spending money online and choosing it over traditional shopping methods, e- commerce is a blossoming field. And just like on- demand apps, today all sorts of products, from essentials to luxury products, are available online that too with free delivery. In today’s world, where everyone is so busy, e-commerce stores are a blessing that save us lots of time and the cumbersome process of physically going to the market and getting are work done.

One of the major plus point of such a store is its availability, i.e. how they are open 24*7 and consumers get an option of shopping whenever it is convenient to them, which is why e- commerce is preferred over traditional shopping.

Other benefits for the owner of the business include- easy accessibility, possibility of reaching thousands of people, low maintenance and managing inventory and highly descriptive web pages to attract more people.

Affiliate marketing

Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

Working in this field offers few of the following benefits amongst many:

(a). Both affiliate and merchant benefit from a partnership as it’s an            interdependent relationship.

(b). Business can thrive on low capital investments.

(c). It is also an easy way of creating additional sources of income, if you are already working on your website.

(d). An affiliate marketer is his own boss and it is a comparatively easy job since an affiliate marketer doesn’t really need to worry about getting traffic, since that is the work of the merchant; instead they just have to promote and resell the products.

(e). It can also be taken as a part time work since the job doesn’t require much time and can also be done from home.

GUIDE TO ONLINE MARKETING

As the name suggests, online marketing can be described as marketing of your business online, i.e. spreading the word about your brand using Internet. It is a way of engaging with the masses via virtual media. Online marketing is basically a set of rules and methodologies used for promotion of a brand. Increasing traffic towards your brand is beneficial as it helps your services to reach a large number of people at once, leads to your brand’s exponential growth, reduces expenses and improves customer service and relations.

Online marketing, basically used for making connections and gaining customers, is one of the most efficient ways to expand and establish your business on internet. It is a not-so-difficult method essential for every business in today’s world if you want to make a space for yourself in the industry.

Here’s a sequential guide to online marketing:

Directing your focus on your consumers

Primary focus to sell your products and services should be on consumers as they are the recipients here and your business depends entirely on how they react to your brand. Hence, it forms an inter dependence between the two parties who cannot thrive without one another. Because of this simple fact, strategizing and marketing should be done around them to get the best out of your work.

Focusing on the needs and demands of your consumers

Knowing your customers and catering to the needs of a diverse audience helps in forming clear objectives for your online marketing. It is one of the initial steps that determine the course of action. Knowing what your customer wants helps you in figuring out how to deliver your services to them in the most efficient way possible.

Getting involved on social media

Engage with your customers and try making a positive relationship with them on social media platforms. Focus here should be on both- likes, retweets, statistics, etc and addressing the queries and issues of your consumer. Make them feel important and valuable to gain their trust. Getting involved on internet serves a dual purpose, one reaching out and connecting with people, and the second purpose is to help your brand in keeping a check of your work, i.e. how you are performing in the market, what can be done to improve your performance, what is going well and other related questions that help in keeping a tab of your work. In all, involving on social media helps in creating brand awareness, credibility and authority.

Platforms that should be considered for said tasks, apart from your website, could include Facebook, LinkedIn, Twitter, Instagram, WordPress, etc

Strategy for increasing traffic

Strategizing and forming a plan of action is one of the key steps in online marketing as without a plan things tend to go haywire and fail to give desirable results. Existing strategies should be implemented systematically and actively. Also, meanwhile you should think about new strategies to catch attention of more viewers. Connecting with the right customers is equally essential, i.e. people who are most likely to get influenced by it and buy your products, otherwise your efforts go in vain and yield no results.

Advertising also helps in bringing new visitors to your website or webpages. Create short, creative ads that make viewers curious about your brand. Also, different channels and techniques could be used for traffic acquisition, like PPC, SEO, content marketing and other similar techniques. It becomes a challenge here to serve something new on the plate from already existing techniques so that your brand stands out from the crowd.

 Audience relations by content marketing

As emphasised earlier, PR and healthy relationship with your audience/ customers is very crucial for your business. It is reflected in the content you put on your webpages and the response you get on it by your audience.

Content marketing is basically interacting with your viewers through the content you put online. It involves videos, articles, write ups, blog posts, infographics, tutorials, webinars, etc. Provide good quality and catchy content regularly to your viewers to expand your customer base.

Using different channels for online marketing

Online marketing is not limited to a single platform, technique or strategy; but involves various sub categories that serve different purposes, which can be paid or unpaid, will reach to a large number of audiences at once or can be personalised, at the end aiming for the common objective that is to increase viewership and customer number for your brand.

Online marketing should not be restricted to a single platform and most of the platforms should be targeted at the same time to achieve the maximum number of viewers possible

Following are the major sub-categories for online marketing:

SEO- k.a. Search Engine Optimization is the optimizing process such that your content shows on the top result on search engines. It involves methodologies and tactics used for increasing visitor numbers on a website, such that it becomes top popular result.

SEM – Search Engine Marketing is basically paid SEO. It is a type of paid online marketing that ensures your content is visible in the top searches of search engines.

Content Marketing- Creating and sharing material online (write ups, quizzes, videos, gifs, etc) to broadcast your content and your brand in different forms on multiple online platforms is content marketing. It helps in creating interests of the audience in a creative and fun way. Good content marketing ensures better results since content is everything.

Social Media Marketing- Social media industry is huge and is growing rapidly and to put it to best use, business companies use this platform to reach the masses since everyone is well equipped with social media nowadays.

PPC- It refers to getting paid for each click on an advertisement that you create and put on social media sites that helps in generating revenues and capital for your brand.

Affiliate Marketing- Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

E-mail Marketing- It is a personalised and effective way of getting in touch with your audience. It helps in rapport building and making intimate connections as it forms a one to one connection, and hence better chances for your business to flourish.

Analytics and stats

At the end what matters the most is numbers and statistics that you achieve on your webpage and where you stand in comparison with your competitors. It points at the number of people you reached, viewers you got and ultimately the number of customers you have. A detailed analysis and keeping an eye on statistics lets you know how you are performing in the industry, what needs to be amended or added or maintained for the benefit of your business. You should be regularly updated with the on- goings in the market to make sure you stay at the top of your game.

How to Sell Clothing Online ?

With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.

Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.

Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:

CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE

Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.

The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.

CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS

Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.

FIX PRICES OF THE PRODUCT

Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.

UPLOAD IMAGES

Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.

PRODUCT DESCRIPTION

Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc

MARKETING AND ADVERTISING YOUR PRODUCT

Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.

Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.

CHOOSING THE RIGHT DELIVERY PARTNERS

Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.

TRANSACTION OF MONEY AND OTHER FACILITIES

Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.

Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.

ACTIVE INTERACTIONS WITH THE CUSTOMER

Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.

However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.