ONLINE BUSINESS OPPORTUNITIES FOR 2017

With digitalization and increasing dependence on internet, providing and getting services has become easy, convenient, time saving and cheaper. With new technology come new ideas and inventions, giving birth to more opportunities in all fields for all people coming from different backgrounds. It also leads to rise in employment and gives birth to self-employment opportunities for people of different educational and economic backgrounds. Internet has largely benefited the lives of all in multiple ways. It can be said that internet has made the world shorter and has expanded horizons, both at the same time by connecting people from around the world and increasing their reach and creating new options for them to explore and achieve their goals.

Internet has a lot to offer and with talent and motivation, one can pursuit and achieve what they want.

As much as it can be emphasised, Internet is a boon that has become an integral part and our lives now depend on it for fulfilling many of our needs. To put it to better and more efficient use, people around the globe are coming up with business ideas to expand their work online and generate money through it. A compilation of 9 such upcoming business opportunities in current day, their needs and importance has been listed below:

Content provider

Internet industry thrives on content. Creating and putting good quality content is the key to gain more viewers and customers for any brand or business. On the same time, targeting multiple mediums and platforms helps in reaching out to a larger number of people thereby expanding your business. Content should be put online regularly so as not to lose your viewership. This makes good content the backbone of any webpage. Hence, for this reason companies hire people to keep their webpages active and responsive. It’s a good opportunity because of its high demand and people in this profession have a chance to earn really well through internet. Content here is not just limited to blog posts and write ups, but also includes graphics, animation, photography, and other creative streams, hence giving a chance to more and more people from different fields.

SEO consultant

Search Engine Optimization technique is used to put your content on the top of search engine results. SEO consultant develops techniques and strategies to increase the viewership of content. They provide advice, guidance and help to firms and companies. Their roles and responsibilities include- web page optimization, keyword research and analysis, internet mapping, diagnosing technical SEO issues and resolving them, getting higher goggle rankings, focusing on user experience, analysing online competition, copywriting, content development, web designing and development, using SEO tools to gain maximum output, etc

E-rental business

This is an online enterprise covering many branches in diverse fields, like luxury boat/ bus providers, party supplies supplier, transportation provider, etc, creates a really good opportunity for young and new entrepreneurs to set up their business online. Today we find all sorts of products and services on rent online.

Major benefit of rental business is that it doesn’t require much capital and manpower, and only a mind blowing strategy to make your way in the industry.

Web developer

A web developer’s task is to form coding programmes for designing and maintaining websites. Their work is to create user friendly websites that are creative, appealing, useful and informative.  Web developers are hired for both large and small scale businesses and they can also self- employ themselves, i.e. can develop their own websites for setting up a new business venture, though usually web developers are hired, hence becoming a link between clients and customers. Their work is project- focused and highly demanded.

Video editing provider

Impact of videos on viewers is greater than any other source of conveying your message since it is the only audio visual aid that has the tendency to influence and retain information in the minds of viewers for longer time as it targets more than one sense organs that include hearing, seeing and feeling, hence increasing the chances of retention. Also, people find it really interesting to watch short, fun and dialogue based videos to gain information and create a viewpoint. It highlights the reason why we see more and more videos on internet today and to satisfy the demands of viewers, increasing number of video editors are hired. It can also be seen in the rise of YouTube channels and different start-ups on Facebook and Instagram that today feature a lot of videos on their webpages. It has become an efficient way of generating large sums of money and is considered a decent profession now.

On-demand app creator

We see an abundance of on demand apps that offer any possible on demand services that one can think of. Because of great convenience and mobility, on demand apps are a rage, especially amongst the youth. Service like food delivery, hiring cabs, online bookings, ordering flowers, etc everything has been made possible within minutes. These apps have found their niche in the market and of course our lives, making simple tasks even more simple for us. Because of its success rate and growing demand; and the complicacies we tend to entangle ourselves within, on demand apps are our saviours. It is fruitful and a highly potential employment or income option.

Blogger

Considered an easy way of earning money through internet in the comfort of your home, blogging expands its branches in various fields and areas of interests. It is both trendy and informative on today’s internet that keeps us informed and updated about what’s happening around. Blogging is mainly putting up informative write ups and reviews by professionals for the benefit of others. People who are passionate about writing and researching are more likely to choose this as a full time profession because what could be better than doing what you love and obviously earning through it.

Bloggers work independently or for big brands. Their income scale is variable; nevertheless it is a well- paying profession.

E-commerce store owner

E- commerce is the process of buying and selling of products on internet through a website. With increasing number of shopper spending money online and choosing it over traditional shopping methods, e- commerce is a blossoming field. And just like on- demand apps, today all sorts of products, from essentials to luxury products, are available online that too with free delivery. In today’s world, where everyone is so busy, e-commerce stores are a blessing that save us lots of time and the cumbersome process of physically going to the market and getting are work done.

One of the major plus point of such a store is its availability, i.e. how they are open 24*7 and consumers get an option of shopping whenever it is convenient to them, which is why e- commerce is preferred over traditional shopping.

Other benefits for the owner of the business include- easy accessibility, possibility of reaching thousands of people, low maintenance and managing inventory and highly descriptive web pages to attract more people.

Affiliate marketing

Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

Working in this field offers few of the following benefits amongst many:

(a). Both affiliate and merchant benefit from a partnership as it’s an            interdependent relationship.

(b). Business can thrive on low capital investments.

(c). It is also an easy way of creating additional sources of income, if you are already working on your website.

(d). An affiliate marketer is his own boss and it is a comparatively easy job since an affiliate marketer doesn’t really need to worry about getting traffic, since that is the work of the merchant; instead they just have to promote and resell the products.

(e). It can also be taken as a part time work since the job doesn’t require much time and can also be done from home.

GUIDE TO ONLINE MARKETING

As the name suggests, online marketing can be described as marketing of your business online, i.e. spreading the word about your brand using Internet. It is a way of engaging with the masses via virtual media. Online marketing is basically a set of rules and methodologies used for promotion of a brand. Increasing traffic towards your brand is beneficial as it helps your services to reach a large number of people at once, leads to your brand’s exponential growth, reduces expenses and improves customer service and relations.

Online marketing, basically used for making connections and gaining customers, is one of the most efficient ways to expand and establish your business on internet. It is a not-so-difficult method essential for every business in today’s world if you want to make a space for yourself in the industry.

Here’s a sequential guide to online marketing:

Directing your focus on your consumers

Primary focus to sell your products and services should be on consumers as they are the recipients here and your business depends entirely on how they react to your brand. Hence, it forms an inter dependence between the two parties who cannot thrive without one another. Because of this simple fact, strategizing and marketing should be done around them to get the best out of your work.

Focusing on the needs and demands of your consumers

Knowing your customers and catering to the needs of a diverse audience helps in forming clear objectives for your online marketing. It is one of the initial steps that determine the course of action. Knowing what your customer wants helps you in figuring out how to deliver your services to them in the most efficient way possible.

Getting involved on social media

Engage with your customers and try making a positive relationship with them on social media platforms. Focus here should be on both- likes, retweets, statistics, etc and addressing the queries and issues of your consumer. Make them feel important and valuable to gain their trust. Getting involved on internet serves a dual purpose, one reaching out and connecting with people, and the second purpose is to help your brand in keeping a check of your work, i.e. how you are performing in the market, what can be done to improve your performance, what is going well and other related questions that help in keeping a tab of your work. In all, involving on social media helps in creating brand awareness, credibility and authority.

Platforms that should be considered for said tasks, apart from your website, could include Facebook, LinkedIn, Twitter, Instagram, WordPress, etc

Strategy for increasing traffic

Strategizing and forming a plan of action is one of the key steps in online marketing as without a plan things tend to go haywire and fail to give desirable results. Existing strategies should be implemented systematically and actively. Also, meanwhile you should think about new strategies to catch attention of more viewers. Connecting with the right customers is equally essential, i.e. people who are most likely to get influenced by it and buy your products, otherwise your efforts go in vain and yield no results.

Advertising also helps in bringing new visitors to your website or webpages. Create short, creative ads that make viewers curious about your brand. Also, different channels and techniques could be used for traffic acquisition, like PPC, SEO, content marketing and other similar techniques. It becomes a challenge here to serve something new on the plate from already existing techniques so that your brand stands out from the crowd.

 Audience relations by content marketing

As emphasised earlier, PR and healthy relationship with your audience/ customers is very crucial for your business. It is reflected in the content you put on your webpages and the response you get on it by your audience.

Content marketing is basically interacting with your viewers through the content you put online. It involves videos, articles, write ups, blog posts, infographics, tutorials, webinars, etc. Provide good quality and catchy content regularly to your viewers to expand your customer base.

Using different channels for online marketing

Online marketing is not limited to a single platform, technique or strategy; but involves various sub categories that serve different purposes, which can be paid or unpaid, will reach to a large number of audiences at once or can be personalised, at the end aiming for the common objective that is to increase viewership and customer number for your brand.

Online marketing should not be restricted to a single platform and most of the platforms should be targeted at the same time to achieve the maximum number of viewers possible

Following are the major sub-categories for online marketing:

SEO- k.a. Search Engine Optimization is the optimizing process such that your content shows on the top result on search engines. It involves methodologies and tactics used for increasing visitor numbers on a website, such that it becomes top popular result.

SEM – Search Engine Marketing is basically paid SEO. It is a type of paid online marketing that ensures your content is visible in the top searches of search engines.

Content Marketing- Creating and sharing material online (write ups, quizzes, videos, gifs, etc) to broadcast your content and your brand in different forms on multiple online platforms is content marketing. It helps in creating interests of the audience in a creative and fun way. Good content marketing ensures better results since content is everything.

Social Media Marketing- Social media industry is huge and is growing rapidly and to put it to best use, business companies use this platform to reach the masses since everyone is well equipped with social media nowadays.

PPC- It refers to getting paid for each click on an advertisement that you create and put on social media sites that helps in generating revenues and capital for your brand.

Affiliate Marketing- Affiliate marketing is directing readers from your webpages to a product or service in exchange of a commission on the sales, i.e. an arrangement in which online retailer pays commission to external websites to generate traffic.

E-mail Marketing- It is a personalised and effective way of getting in touch with your audience. It helps in rapport building and making intimate connections as it forms a one to one connection, and hence better chances for your business to flourish.

Analytics and stats

At the end what matters the most is numbers and statistics that you achieve on your webpage and where you stand in comparison with your competitors. It points at the number of people you reached, viewers you got and ultimately the number of customers you have. A detailed analysis and keeping an eye on statistics lets you know how you are performing in the industry, what needs to be amended or added or maintained for the benefit of your business. You should be regularly updated with the on- goings in the market to make sure you stay at the top of your game.

How to Sell Clothing Online ?

With fast paced lifestyles, reach of technology, increase in knowledge and ease of communication, the electronics field and internet is emerging exponentially; and slowly and gradually becoming an integral part of our everyday life. This has helped in flourishing of all departments and varied fields through online interactions. People now tend to provide all sorts of services and get their respective works done using these internet facility. One such services include selling and buying of clothes online.

Selling of clothes through internet is easy, less time consuming and in a click- away reach of consumers, that too in comfort of their homes. It is also favourable for the seller since this makes it easier for them to reach the masses and expand their business to different geographical areas without even being physically present there. Hence, it is a win- win situation for both the buyer and seller.

Setting up of clothes business online requires detailed understanding of how this works and a step by step procedure to establish one’s brand in the market. Here’s a quick guide that can help you through the same:

CHOOSE THE RIGHT ONLINE PORTAL FOR YOUR PRODUCT OR BUILD YOUR OWN WEBSITE

Where and how to sell your clothes lays the foundation of your business and it becomes crucial to narrow down and finalise the right portal for your brand as the viewers and buyers count depends on how established the portal is. There are a lot of options available in market today, consisting of big and small brand options like Amazon, Jabong, Shopclues, Abof, etc; that help in meeting different requirements of the seller and buyer.

The other way could be building your own unique website, though this becomes a little challenging since your brand will be working independently as compared to brands that have tie ups with other above mentioned websites, hence making the work tough and more time consuming for establishing your brand.

CHOOSE SUITABLE SUB- CATEGORIES FOR YOUR PRODUCTS

Even only for selling clothes, you need to classify them under various sub- categories so that page navigation becomes easy for the viewer. These sub- categories could also be of different types based on the functions that it serves, including categories like types of clothes- dresses, shirts, trousers, scarfs, etc; price range- low to high or high to low; clothes sorted on the basis on colours or category segregating clothes as per occasion, genders for which the product is meant for, etc.

FIX PRICES OF THE PRODUCT

Prices and discounts (if any) become the determining and primary factor for selection of clothes by the consumer and hence, should be set and uploaded on the website thoughtfully. One thing that could be kept in mind while going through this process is fixing varying prices of similar products and clubbing the same priced products together such that your brand caters to the needs and tastes of majority of people belonging to different income groups and economical strata, proving this a boon for your business.

UPLOAD IMAGES

Make sure you upload multiple images from different angles of each of the product. It will help the viewer or buyer to get an idea of how the product will look in reality, i.e. it will help the viewer to visualise a 3D image of the product from 2D images provided online.

PRODUCT DESCRIPTION

Since the viewer will not be seeing, feeling or examining the product physically, it becomes crucial on part of the seller to provide a detailed description of the product. This information should include all the points that affects the choice of consumers, i.e. information like type of fabric, care and maintenance instructions, price of product, fitting of the product, design details, etc

MARKETING AND ADVERTISING YOUR PRODUCT

Choosing the right medium, online or offline, to advertise your product directly affects its sales. Moreover, right marketing methods should be incorporated so that information about the brand reaches to the masses. SEO and SEM techniques also help in better reach of the brand to the people, hence benefitting your business.

Social media sites also become an easy and convenient source to target and attract customers as most of the people have access to these sites and also because social media affects and influences people, irrespective of their gender, age, status or any such attribute.

CHOOSING THE RIGHT DELIVERY PARTNERS

Tying up with companies for your product delivery, or setting up a separate department of your business for quick, on time and easy delivery of products becomes essential and is the final step of trading. It also helps in creating reputation of your brand since it is linked directly to the customer and they see what they get.

TRANSACTION OF MONEY AND OTHER FACILITIES

Methods of money transaction must be considered properly that should be suitable for all customers and a variety should be given for this to the buyers that could be both online and offline. There should be multiple payment options including cash on delivery, payment via mobile wallets, debit or credit cards, net banking, etc. These should be mentioned on the webpages for convenience.

Also, options for easy return and exchange facility should be given to consumers to make their shopping experience with your brand less cumbersome and more positive.

ACTIVE INTERACTIONS WITH THE CUSTOMER

Maintaining interactions and connections with the customer helps in ensuring that they always trade with your brand and you do not end up losing customers. It is also a good way of showing that you value them and are concerned about them as much as you value and are concerned about your business. This can be done by getting their feedback about your work, keeping them updated by sending them offers, discounts and newsletters, and addressing their queries, in short by being in constant touch with them in one way or the other.

However tough and time consuming the procedure must be, it will give fruits only when done thoughtfully and systematically. This points to the essentiality of approaching the right platforms and audiences for your business, being active in your game and providing the best of services to your consumers such that it is beneficial for both the parties.

Be an Entrepreneur without quitting your full-time Job !

“Chasing two rabbits and catching none” is a passe. For those who like to play it double, the market is up for the show .Part-time entrepreneurship opens the avenues for those who do not want to take the risk of losing full time salary but also have the fire to start something of their own.Be it to supplement the income ,to pursue the passion or simply out of economic necessity, this gamut comprise of 15-20% of American workforce.

Launching part-time entrepreneurship is the ultimate avant-garde for those who can handle the pressure of setting up a company while juggling well on the current one. However, the perks of being a part-time entrepreneur are sufficient to lure the vexed full-timers:

  • It opens the chambers to fulfil the skills that might not be tapped in the full-time job.
  • Limited risks as compared to full-time plunging.
  • Reduced pressure to generate revenue and roll cash flow because the income from full-time job will manage the income.
  • Luxury to revise business models and less cascading effect of errors.
  • Slow growth pace is allowed to understand the dynamics of the market.

For those who decide to keep their current job up and indulge in complementary kicks as well,here are some recommendations to make the part-time business worth a shot :

  1. Channelize your time.

Building a start-up is no child’s play, be it full or part time. Constant dedication, hard work and positivity are required to make both ends meet. Set a schedule to keep your current job and part-time venture separate. Frame your day in a way which caters to the current workload and contributes to your start-up as well.

 

  1. Find a trustworthy co-founder

Sharing workload with partner can be less strenuous and draining than handling the entire process single-handedly. A co-founder can help formulate ideas, debate towards better decisions and share workload so that a balance is maintained between both the worlds. Finding the one who also is a part-time entrepreneur will strike a fortune.

 

  1. Come clean with employer’s policies.

Many companies make their employees sign a non-compete agreement which states that the employee cannot utilise their job skills for anyone but the employer. Go through your company’s policies before jumping into the venture so that the legal eggs are in a row.

 

  1. Smart selection of business idea

Study the market well.Many part-time businesses invest in an emerging fad with cut-throat competition and end up being a drop in the ocean.Doing business part-time gives one the independence to play with risky yet hopeful options. Utilising your proclivity towards the choice of your idea is the apt goose to chase.

 

  1. Cast the future of the venture

It is easy for part-timers to pull the shutters and call it quits, but that does not mean one has too. Timely review the progress and future of your start-up and forecast the standing of your company in the coming years. There shall be a time when one can probably think of converting it to a full-time venture. Weigh your priorities and pursue smartly.

Part time entrepreneurship is a win-win situation.There is perpetual risks of family negligence, feeling of entrapment and limitation but the feeling of security triumphs all. It is a new kind of empowering experience which provides a direction to a self-sustaining business.

 

How to start selling Electronics Online ?

People splurge on Electronics these days. With fewer overheads than a physical store, E-commerce sites are able to sell online at good margins yet attractive prices. Listed are few things you need to take care of before you start selling online:

 

MAKE A PLAN:

The first step is, decide what type of electronics you want to sell as there are a lot of varieties. Differentiate your business by pursuing a niche market strategy, beginning with an honest assessment of your core competencies.

MAP YOUR GROWTH:

Try going with surveys to know what a customer needs and study your competitors, this helps in measuring your growth potential.

GET A DOMAIN NAME:

A web Domain is like your address. Choose your web address so your customers know where to find you. Once you get your domain registered you can start working on your brand creative’s and branding .

USER-FRIENDLY SITE:

A Customer may search for a particular product, use categories and subcategories to give them a hassle free shopping experience. A clean UI which concentrates more on your products is always a good option. Ensure you make your product the center of attention. Make sure your Add to Cart button is given at most importance because at the end  it will ensure conversions .

INFORMATION:
Before investing in electronics research is what every buyer does. Unlike clothes or accessories electronics are pricey and an investment. Ensure your website has necessary tables and neatly displayed bullet points giving information about the features of each product .

PAYMENTS GATEWAY:

Electronics are generally on the higher side  and most buyers would rather prefer to pay online, give them the option for the same.  Cash on Delivery for a laptop or mobile may not be as convenient so don’t forget to integrate a good and reliable payment gateway.

AFTER SALES SERVICES:

After sales services could be crucial to your business especially when you are selling electronics. More often than not clients may not know how to setup the product (Even when they have a manual to refer to). In such cases, you can have a live chat option on your website or have necessary FAQs below products to reach out to your clients thus giving them a sense of surety in your product and introducing a trust factor without them even realizing

ACCESSORIES:

Offer your customers with free accessories like free Oven Mittens on buying an Oven or free cookbooks on the purchase of kitchen appliances. Combo offers at lower rates could work well. Because who does not like a little extra every once in awhile?

SEASONAL OFFERS:

Take advantage of the present situation but plan in advance! People tend to buy products like Air Coolers in summers. Christmas may see a spike in OTG sales. Give your buyer’s an incentive to buy from you in the form of freebies or discounts.

STAY CONNECTED:

Use email marketing to stay connected with your customer’s. Send them emails asking for their feedback on the products. Send them a thank you note. Interact and stay connected!

STAY UPDATED:

Always ensure you keep your customers updated about new products and offers. Nurture your relationship with them and make sure to always keep building on the trust factor. Because once they believe your products are genuine they won’t bat an eye to buy from you the next time!

7 Ways to ensure you never lose a customer

Customer retention is a serious issue to be managed with due diligence. Here are some ways ,following which one can ensure not to lose a customer.

1.   Changing  Employees :  

It’s tempting to assume long-term customers love your brand. More often than not they love your employees.Customers don’t buy from companies. They buy from people,your people. Since relationships are the lifeblood of a small business, don’t rotate salespeople, customer service reps, or key contacts unless you have to. Do everything possible to protect and foster the relationships your employees forge.

2. Making problem resolution painful :

Policies and guidelines are great for ensuring that employees comply, but a customer with a problem doesn’t care about your policies. He/she just wants his/her problem fixed. Let employees use complaint-resolution policies as guidelines rather than rules. Give employees the freedom to make judgment calls. Resolving a customer problem or complaint can help your business establish an even stronger customer relationship when you give employees the freedom to make that happen.

3. Influence With Social Proof: 

How does social proof impact your client retention rates? It’s actually very simple. If your client gets the feeling that your other clients aren’t happy, they’re more likely to become dissatisfied themselves. This can happen even if they’ve received good service up until that point. For this reason it’s a good idea to promote all the positive feedback you receive on social media channels. You should also be vigilant for negative comments. If a client has complained about you, try to take the conversation offline as quickly as possible. Respond kindly (be understanding, but also try to make their experience sound like an anomaly). Then try to resolve the issue through private correspondence.

4. Establish a VIP Club Exclusivity: It is a powerful motivator: 

Psychologically we’re drawn to things that make us feel special, or part of an elite group. If clients feel they have achieved a certain ‘rank’ and reached an upper level of privilege, they’re more likely to stay with your company. While it does depend on your industry, it’s often possible to establish some kind of VIP Club to encourage returning customers. In eCommerce this is generally done by creating customer accounts and awarding loyalty points for each purchase, but there are plenty of ways for different businesses to replicate the exclusivity experience. For example, at a creative agency you might offer a discount to your recurring clients, and give them a prime spot in your marketing collateral. You could offer a ‘referral rewards’ club, and send them gift baskets or shout them to a restaurant when they introduce you to
clients.

5. H.E.A.R.D :

This wonderful strategy can be used by pretty much anyone who interacts with clients or customers on a professional basis.
Hear : And listen. Let the customer tell their full story, without interruption.
Empathise : Create an emotional connection. Use phrases so they customer knows that you understand their feelings, e.g. “I completely get it, I would feel the same way.”
Apologise : Sometimes a genuine apology is all that’s needed. Never underestimate the power of this. Be sincere and take ownership of your mistakes.
Resolve : It’s critical that you address problems quickly, and offer compensation if needed. Give your employees the authority to make corrective decisions.
Diagnose : Put blame or guilt aside, and get to the bottom of why the problem occurred. Do your best to fix the process so it doesn’t happen again. Use this approach to turn any negative client experiences into happy ones- an absolutely essential skill for improving retention.

6. Share Things of Interest:

You know your clients, you’ve built relationships with them. Hopefully you understand a little about their personal lives, including their interests and tastes. Now you can leverage this information to form a stronger relationship with them. Your client sells handcrafted soaps but she’s been struggling to build her social media audience. You see an awesome Marketo article with step-by-step suggestions. Why not add a link to that the next time you email her? Passing on pieces of information that aren’t directly related to your services is a nice ,simple way of strengthening your relationship with your client. It shows that you care about them as a person,not just a business number. It also demonstrated selflessness.

7.Know your customer:

Anxiously wondering if your clients are happy with your services? There’s a simple solution – just ask them. Real feedback from clients is one of the most valuable things you can attain. If you don’t have channels or tools for gauging their opinions it’s time to create some.

There are several ways to achieve this, without causing inconvenience to your client or resorting to cumbersome paper questionnaires. Instead, send out an anonymous email survey periodically, promote a feedback form on your website, or create a social media poll. Use the digital tools at your disposal to make the process as quick and effortless as possible.

How to Start Making and Selling Footwear Online

It’s now simple to wow online shoppers with your chic shoe collection online. Be it Sneakers or Summer sandals, they roadmap to starting a Shoe Business is now here.  Opening one requires planning and preparation but shoes are a great way to start a lucrative business.

Here’s how you can get started-

1.Target a niche: For instance, you can sell orthopedic shoes, designer women’s shoes, customized sneakers or even formal leather shoes. Understand what is it that you are passionate about selling and go for it.

2.Write a business plan: which should include the type of shoes you want to sell and draw up a retail business plan including margins and scope of growth.

3.Domain name and Hosting: Your domain name is the shop where customers are going to visit to shop for their shoe needs. So get that in place once your theme is decided.

4.Design your online store: Styledge.in offers a wide range of templates to create an online shoe store that’s fast, easy to use and highly marketable. What’s more is that it’s an end to end platform where you can set up your online shoe store and run it in the most convenient way.

5.Obtain your merchandise: Obtain your shoe store merchandise through wholesalers and distributors. Manufacturers often offer discounts and deals on bulk orders. Once you have the inventory sorted by shoe size, you’re ready to go. With Styledge store management you can keep tack of your entire catalog.

6.Keep Your Customers Happy: With doorstep delivery. With the fully automated and integrated logistics platform you can manage deliveries at cost effective and efficient ways.

Styledge offers your business an end to end E-commerce solution that handles website designing, inventory management and logistics management. Check our services out at www.styledge.in

 

How to Start Making and Selling Bags Online

Bags are an everyday necessity. Be it your daily office use or your yoga bag or a child’s schoolbag, bags are an accessory everyone needs. If handbag heaven is what you wish to design or backpacks are your calling, making and selling them has never been easier.

Here’s how to get started,

1.Bag Designs: Decide the type of bag you want to create and sell. The demand ranges from a variety of utility products including Designer Handbags to school bags and camera bags. It is best to concentrate with a specific product rather than try to sell a wide variety or almost all kinds of products. Or better yet, design your special utility bag!

2.Get your Merchandise right: Once you have decided the design of the bags, obtain your merchandise from bag manufacturers. There are several who create large number of bags based on your design. You can get creative with the type of material based on utility, feel, look and even environmental impact.

3.Map out your business plan: Decide how you want to expand and grow your business and the basic pricing plan.

4.Brand and Website: In the accessories business, it is very important to market your brand efficiently. So select a name and brand accordingly. You can create an online store for your brand with great templates through Styledge.in to make your product look great and covetable.

5.Inventory: Once you start selling, managing orders and inventory is a must. Styledge makes this process easier for Bag Sellers through the Inventory Management Platform.

6.Ship away! Now ship your products and manage deliveries at one place with Styledge Logistics management.

Starting a new business seems daunting but boosting your processes lets you focus on what’s important- The Dream. Start now with www.Styledge.in

How to Start A Jewellery Business

“Every piece of Jewellery tells a story.”

 If you are the kind of storyteller who makes her stories in the form of her jewellery designs, I’m sure you’re reading this from the founder’s cabin of your brand new jewellery business.

Make it official

Register your business as a “private limited” business for business benefits such as liability protection. The most common business mistake is not separating your personal bank account from that of your business.

Put your soul into your designs

Designing a large number of pieces that don’t really have a theme, voice or concept will not give you the market presence you want. You must design pieces that merchandise well together. Your products must have a story and a soul. Make use of jewellery-specific design software such as Rhinojewel, Matrix and JewelCAD.

How much is it?

Determining the cost for your products and designs may put you in an imbroglio.  Adding your hourly labour costs to the raw material expenses, with a predetermined margin of profit is the general approach on this front. However, being market conscious is key, here. Selling Rs. 2000 products at the local flea market may not work for you. Perhaps selling the same product on an e-commerce platform may work wonders.

Speaking of E-commerce, yes, go online.

Realize that your work is a piece of art. It deserves to be displayed around- especially on the internet. Your e-commerce website must do justice to your designs. It is absolutely imperative for you to have a website. For some amazing website templates, check out what Styledge provides.

Special care must be taken to ensure that your designs are photographed perfection before taking them online.

Be patient and work on branding.
Overnight success is a myth. To settle into your business and to acquire a strong market presence may take time.

Now that you have your website and your products in place, pick that one profile that you want your business to have and work towards it. An active social media presence and on-ground marketing can help you achieve this.

 

Stay calm and watch, as the gold you made glitters and your diamonds shine.

The Ultimate Guide To An E-commerce Online Business !

 

With the e-commerce business booming today, a large number of online marketplaces are coming up. In such a business scenario, what can you do set your business apart from the rest?

What is your USP?

There are over one hundred thousand E-commerce websites. That’s right, one hundred thousand. A business that is a class apart has a unique selling proposition. “The purpose of a marketing campaign is to create a customer who creates customers.”[1]

Your website- Appearance and Navigation

When a user is buying products off your website, they want to utilize minimum efforts on figuring out how it works. A prudent designer will construct a user-friendly interface and a simple navigation for maximum output.

Styledge offers website templates for budding e-commerce businesses that can make the look and feel of your website user-friendly.

Social Media Marketing

Technology has made the world a global village. We are all connected by one platform- social media. Active engagement with your user base through blog posts, graphics, videos and polls will bolster the outreach of your business. The new “live” feature available on various social media platforms now will definitely establish a stronger connection with your consumers.

A Shipping Strategy That Sails Your Boat

Delivery logistics and management are the most critical aspects of e-commerce businesses.

With Styledge, you can now manage your logistics and make product delivery efficient, faster and well-administered. After all, logistics is the key to e-commerce. Click here[2] to find out why.

SEO, SEO, SEO

It has been said and done, but the power of a strong SEO strategy cannot be underestimated. Invest in the correct workforce that uses suitable tools to bring about both on-page and off-page optimization. Invest in Google AdWords (and the likes). Several effective tools are available online to assist you in your SEO endeavor.

 

Styledge will keep sharing interesting insights, tips and statistics for budding e-commerce businesses. Watch this space for more such articles and you will watch your business grow.

 

[1] Source: Mad Over Marketing Quotes

[2] Link to article on Logistics: The Key to E-commerce